Google AdWords Services
Google AdWords is one of the fastest, most targeted and least risky options to advertise your business, but only if you setup and manage your campaigns correctly. The problem with AdWords is that many of the default settings can cost you hundreds to thousands of wasted ad dollars. Our AdWords services will help you avoid common costly mistakes and ensure your campaign is set up for success.
Our AdWords services consist of two phases: Setup and Ongoing Optimization.
Phase 1: Google AdWords Setup
If you’re new to advertising Google AdWords, we’ll set up a brand new campaign for you.
And if you’re already advertising in Google, we’ll “tune up” your existing campaigns.
Here are the steps we take during Google AdWords Setup:
1. Keyword Research
The first step is to identify which keyword phrases your prospects are searching in Google to research and shop for your products and services. We will conduct in-depth keyword research to identify the best possible AdWords keyword opportunities.
2. Competitor research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
3. Ad copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.
4. Landing page design, layout, and copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. A good landing page will convert more visitors into leads and sales.
5. Online & phone call conversion tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your AdWords campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign setup and settings
The final step is to set up your campaign in AdWords and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase 2: Google AdWords Ongoing Optimization
We will manage and optimize your AdWords campaign to maximize your return on investment (ROI). Here’s everything that is included in Ongoing Optimization:
1. Bid optimization and budget management
We will edit your bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B split-testing of ads and landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to improve campaign performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.
5. Reporting & Office Hours
We will provide monthly reporting to show you your campaign performance. Plus, we’re available every week during our office hours to answer questions and provide feedback.
Ready to get started?
Here’s what our clients are saying about working with us:
Exceptional Smiles Family Dentistry
Phil does a consistently awesome job with my Adwords Campaign with any budget. He is very easy to work with and is always reachable to address my concerns with his tech savvy. Phil, has a first class operation that has gained my respect from my first conversation with him. I give Phil and his team my highest recommendation.
CEO of Flying Cart, LLC
Phil is our go to guy when it comes to PPC and landing page strategies. He is specifically helping my new company turn a profit on our Adwords campaigns. Phil is one of the smartest people I’ve worked with. He helps build financial models, put pricing strategies together, better understand our market, improve our sales funnel, and much much more! I’m really glad we found Phil. I’m more confident in my own business with his help.
Owner of Chiropractic Practice
When I launched my private practice, I had no idea how to market my business online. Cashflow was tight, and my business experience was limited. Main Street ROI guided me through my first Adwords campaign and in 2 days I had 34 scheduled visits. It was exactly what I needed to get my business off to the right start.
CEO of Zero Limits, LLC
Before I met Phil, I was trying to learn AdWords myself and I was getting frustrated and overwhelmed with all the info available. Now, whenever I have questions about my campaigns, I talk to Phil. He has the ability to take complex marketing topics and explain them so anyone like me can understand and implement quickly.
Virgo Business Centers
Very professional and personal service. It was a pleasure coordinating with Phil and see the positive results it brought to our marketing efforts.
Main Street ROI is a digital marketing agency based in New York City.
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns.
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