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Google Ads Mastery

How to Create and Manage Google Ads Campaigns Like a Pro

Hi, it’s Riley McLaughlin from Main Street ROI, and I’m inviting you to attend our upcoming Google Ads masterclass.

We designed “Google Ads Mastery” to help you create and manage Google Ads campaigns like a pro, so you cut costs, generate more leads and sales from your ads, and maximize your ROI.

Scroll down to learn all about the class, and click “Register Now” to place your refundable deposit and secure your spot. 

But hurry... Registration closes Wednesday, January 31st at Midnight Eastern Time... 

Expert Google Ads Training & Hands-On Help

Google Ads Mastery is all about taking action and getting results. And we’ll be there to support you every step of the way. We’ll teach you everything you need to know about Google Ads, plus you get an Google Ads audit and hands-on technical implementation from our web developers.


There are 4 sessions of recorded webinar trainings (provided weekly), as well as a Google Ads audit, technical assistance, plus expert 1-on-1 Google Ads consulting via email and phone.


Google Ads Mastery is a 100% online class, so you’ll attend from the convenience of your office or home via your internet connection.


You’re getting access to the webinar recordings as well, so you can go through the training on your own schedule.


At the end of the class, you’ll have your Google Ads campaigns set up properly, with a high-converting landing page and conversion tracking… and you’ll know exactly how to manage your Google Ads campaigns like a pro.

Why Listen to Us?

In addition to teaching Google Ads best practices, we manage Google Ads accounts for clients as well as our own business.


Since 2010, we’ve managed more than $10,000,000 in Google Ads for our clients…


And we’ve created and managed profitable campaigns in DOZENS of industries, including:

Attorneys

Marketing Services

Dentists

Alarm Systems

Moving Companies

Auto Repair

Water Coolers

Dating Advice

Massage Therapy

Lead Generation

Outsourcing Services

Diaper Service

Plumbing

Carpet Cleaning

Camping Supplies

Affiliate Marketing

Security Services

E-Commerce

Car Wax

Wine & Beer

Information Products

Software

Consulting Services

Trucking

Industrial Products

Asphalt Paving

Here’s What We Cover in the Class…

Each session, we’ll cover a major aspect of Google Ads, so that by the end of the 4 sessions, you’ll be fully up to speed on all of our Google Ads best practices.

Session #1

Search Mastery

Session #2

Management Mastery

Session #3

Display Mastery

Session #4

Remarketing and YouTube Mastery

Session #1

Search Mastery

Wednesday, February 7, 2024 12pm-1:30pm ET

During this session, we’ll show you exactly how to create a profitable Google Ads search campaign from scratch, so you attract a steady flow of new customers to your business every month.

You’ll learn how to pick the right keywords, draft effective ads, create high-converting landing pages, and set up your campaigns with all the right settings, so you maximize your campaign’s chances for success.

You’ll discover:

How To Pick “Bullseye” Keywords That Attract Customers (Not Tire-Kickers)
How To Write Ads That Get More Clicks (and Cheaper Clicks) Than Your Competitors
Top 5 Costly Google Ads Mistakes to Avoid
What All Profitable Google Ads Campaigns Have in Common
How to Create Landing Pages That SELL (8 Critical Ingredients)
3 Ways To Track OFFLINE Sales Using Google Ads
How Much Should You Spend? Bidding & Budget Guidelines
16-Part Google Ads Campaign Settings Checklist
New Google Ads Tools & Features You Should Be Using
And Much, Much More…

Plus you’ll get these 6 Google Ads templates to help you create an effective search campaign:

Ad Planner Template to calculate your budget and ideal cost-per-click
Keyword Research Template to prioritize your best keyword opportunities
USP Template to create a powerful Unique Selling Proposition (USP)
Offer Template to quickly and easily create an Irresistible Offer
Ad Template to create magnetic ads, so you get more clicks and cheaper clicks
Landing Page Templates, so all you’ll have to do is fill-in-the-blanks and customize the template to your business!
Session #2

Management Mastery

Wednesday, February 14, 2024 12pm-1:30pm ET

During this session, we’ll show you exactly how to profitably manage your Google Ads campaigns, so you slash your ad costs, generate more leads and sales, and maximize profits!

We’ll be sharing all of our best tips for managing and optimizing campaigns. Whether you’re managing campaigns in-house or managing Google Ads accounts for clients, you’ll learn dozens of tips you can use right away to improve the profitability of your ads.

When you attend, you’ll discover:

How to Find Your Most Profitable Keywords, So You Can Focus More of Your Budget on Those Keywords
How to Find Bad Keywords That Are Wasting Your Ad Budget, So You Can Block Your Ads From Showing For Those Keywords
Proven Copywriting Tips to Boost Your Ad “Click-Thru Rates” (CTR), So You Get More Traffic from Your Ads
How to Improve Your Google Ads “Quality Scores,” So You Slash Your Ad Costs and Get More Traffic
How to Optimize Your Bids for Maximum Performance
How to Double, Triple, or even Quadruple Your Landing Page Conversion Rates, So You Generate More Leads and Sales from Your Ads
And Much, Much More…

Plus you’ll also get our Google Ads Management Checklist so you can effectively manage your campaigns.

Session #3

Display Mastery

Wednesday, February 21, 2024 12pm-1:30pm ET

During this session, we’ll show you step-by-step how to profitably advertise on the Display Network…. so you attract a steady flow of new customers to your business every month!

In case you’re not familiar with the Display Network, here’s some quick background info:

What is the Google Ads Display Network?

The Google Ads Display Network allows you to display ads when prospects are surfing around on any of the 2+ million websites that show Google Ads.

This is separate from advertising on Google.com when prospects are searching for your products and services (that’s the “Search Network”).

Google’s Display Advertising Network reaches over 90% of all Internet users worldwide!

So if you’re not advertising on the Display Network, you’re missing a huge opportunity to get in front of more of your target prospects and customers.

During week 3, you’ll discover:

4 Questions You Must Answer Before You Create Your Display Campaign (or Else Your Campaign Is Doomed to Fail)
The ONE Thing Your Display Campaign Must Have in Order to Be Profitable
How to Laser-Target Your Ideal Customer on the Display Network
How To Write Ads for the Display Network (and Why They Must Be Different Than Your Search Ads)
Common Google Display Network Mistakes to Avoid
Step-By-Step Checklist for Setting up Display Ad Campaigns
And Much, Much More…

Then, after Session #3, we’ll be taking a break from class while we audit your Google Ads campaigns and provide you with any technical assistance you may need…

BONUS #1: Google Ads Audit
($500 Value)

Also, during this week, you’ll receive an in-depth Google Ads audit, so you can see the specific areas of your campaigns that need to be improved. We charge $500 for Google Ads audits — but you’ll get this at no extra cost as part of the class.

BONUS #2: Tech Help
($450 Value)

One of the biggest sticking points that people face with Google Ads is getting the technical work done — such as creating landing pages, setting up conversion tracking. With Google Ads Mastery, you get 3 hours of technical help included in your tuition (a $450 value). 

Session #4

Remarketing & YouTube Mastery

Wednesday, February 28, 2024 12pm-1:30pm ET

In the final session, you’ll learn how to expand your Google Ads campaigns with Remarketing as well as YouTube Ads. During the Remarketing training, we’ll show how to convert more of your visitors into leads and customers. In case you’re not familiar with the Remarketing, here’s some quick background info:

What is Remarketing?

Also known as “retargeting,” Remarketing is a form of online advertising that allows you to show banner ads to people who have already visited your website but left without purchasing your products and providing their contact information.

Here are the 3 benefits of remarketing:

Super-targeted, effective advertising: you only show your ads to prospects who have already expressed some interest in your products and services

Very affordable: remarketing is less expensive per-click than other types of online advertising

Great for branding: because you’re showing your ads to your prospects multiple times, you’ll stay top of mind and project an impressive brand image.

And during this training, we’ll show you how to do it right!

When you attend, you’ll discover:

Which Retargeting Ad Platforms You Should Use, Based on Your Budget & Type of Business
How and Where to Get Beautiful Banner Ads Created (on a Budget)
3 Key Ingredients of Banner Ads That Sell
E-Commerce Retargeting Best Practices & Mistakes to Avoid
How to Use the “Remarketing Lists for Search Ads” Feature inside Google Ads
How to Track Your Return on Investment (ROI) from Retargeting
Step-By-Step Checklist to Get Started with Retargeting
And More…

And then, last but not least, we’ll show you how to profit with YouTube Ads…

Why Advertise on YouTube?

If you’re not advertising on YouTube, then you’re missing out on an enormous opportunity to promote your products and services to a worldwide (or local) audience…

Consider these facts:

• YouTube gets over 1 billion views per day
• YouTube is the world’s 2nd largest search engine (after Google)
• Over 6 billion hours of video are watched each month
• Over 100 hours of video are uploaded to YouTube every minute
• According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable TV network

And during this training, we’ll show you step-by-step how to create a profitable YouTube advertising campaign from scratch….

During the YouTube training, we’ll show you how to set up an effective YouTube Ads campaign from scratch, including how to create a video ad, what type of settings to use, and how to track your results.

You’ll discover:

What Type of YouTube Ads to Use (and Which To Avoid)
How to Target Your Ideal Audience on YouTube by Age, Gender, Interests and More
Sample YouTube Video Ad Outline & Script You Can Copy
How to Create a Professional YouTube Ad on a Tight Budget
Screen-by-Screen Demo of How to Setup Your YouTube Ad Account with All The Right Settings
How to Track Your Return On Investment (ROI) from YouTube
How to Create YouTube Landing Pages That Sell
And More…

And at this point, we will have shared with you all of our Google Ads best practices. But we want to make sure that you have a solid plan in place to succeed with Google Ads over the long term. And that’s why we're also giving you a 1-on-1 Google Ads strategy call.

BONUS #3: Google Ads Consulting
($200 Value)

During your private 1-on-1 call, you'll get expert feedback about your Google Ads strategy. We'll review your Google Ads campaign statistics together, and we'll provide suggestions for what to adjust and test to improve your results. Plus, you'll have another opportunity to ask us any questions you may have about Google Ads.

And throughout the class, we'll provide you with 1-on-1 expert support. Whenever you have questions or want feedback on an aspect of your analytics, just send us an email and we'll reply with advice and feedback.

Is This Right For You?


In general, Google Ads Mastery is a good fit for you if:

• You are in charge of marketing in your business
• You already have a website
• You provide a high-quality product or service
• You want to be the #1 provider in your city or industry
• You’re willing to take action, so we can help you get results

And specifically, we’ve found that there are 3 types of people who make a great fit for Google Ads Mastery:

Business Owners

who want to learn about Google Ads so they can delegate effectively, or so they can manage their own Google Ads campaigns and save thousands on Google Ads management fees.

Marketing Managers

who want to develop their skills and get better results from their company’s Google Ads campaigns. Plus, you’ll save your company thousands of dollars in fees that you’d otherwise have to spend on Google Ads management services.

Marketing Consultants

who want to get an A-to-Z blueprint for how to provide quality, effective Google Ads services for clients. Just 1 long-term Google Ads client could be worth $3,000 - $12,000 or more to your business!

Investment


The investment for Google Ads Mastery is $997, and here’s a recap of everything you’re getting:

• 4 Google Ads online video classes
• Lifetime access to the recordings
• Bonus #1: Expert Google Ads Audit (normally $500)
• Bonus #2: 3 hours of hands-on technical assistance (normally $450)
• Bonus #3: Expert Google Ads consulting (normally $200)

To reserve your spot, we require a $99 refundable deposit.

Register Now with a $99 Refundable Deposit

Remember: Registration closes Wednesday, January 31, 2024 at Midnight Eastern Time... so don't miss out!

Here’s What Happens Next


Once you place your $99 refundable deposit, I (Riley McLaughlin), will contact you to schedule a brief 15-minute consultation.


During this call, I will answer any questions you have about the class and make sure we can help you get the results you're looking for.


After we speak on the phone, if we both decide it’s a good fit and you want to move forward, we will finalize your enrollment and charge the remaining balance ($898) to your card.


But if you decide not to enroll in the class, for any reason, we will refund your $99 deposit.


There’s absolutely no risk to claim your spot right now.

Satisfaction Guarantee / Refund Policy

First of all, your deposit is refundable. So if you aren't accepted into the class, you'll get your $99 back.

And if you are accepted into the class, you’re covered by our money-back guarantee.

Here’s how it works…


We'll let you attend the entire first week of class with no risk. If you aren't completely thrilled, for any reason, then let us know and we'll refund 100% of your total investment.


In other words, you can test-drive the class for the first full week, with absolutely no obligation. You'll have up to the end of the first week to claim your full refund if you're not completely satisfied for any reason.


So as you can see, there’s no risk to reserve your spot right now. 


Click the button below to register now a $99 refundable deposit.

What People Are Saying

Read what other people have said about our Google Ads training:

Very helpful and action driven. The Ad Planner is a great tool for streamlining, planning and implementing a successful Adwords campaign. I recommend this course to everyone doing PPC on Adwords — even if you’ve been doing PPC for years, you will learn something new.

Cristina Zapata

Marketing Director, Xzito

Pete and Phil have been extremely helpful. I struggled for months to set up an effective Adwords campaign. Their AdWords training breaks it down into simple steps that really teaches you the fundamentals to building out simple or complex campaigns. Pete and Phil also do a great job at making themselves available and accessible for any questions. Overall I would highly recommend Main Street ROI to any small business owner or junior marketer.

Cortney Thorley

Marketing Manager

Prior to going through your training, I took a stab at AdWords on my own. To say the results were disappointing is putting it mildly. I originally reached out to Main Street ROI to see if they could recommend a PPC management company. They made a good argument that a) I could probably do it myself; and b) even if I did eventually hire someone I should know what I’m doing. So I took the course. Well worth it! We saw our first sale within 2 days of launching our campaigns and profit within a week.

As for the course, it is organized in well thought-out blocks that build upon one another. They are presented clearly and without jargon. In addition to the videos, the spreadsheet provided for everything from selecting keywords to creating ads is an amazing tool.

At this point, I find creating and optimizing campaigns fun!

Andreas Thomson

Marketing Manager

Before I went through your training, I tried 2 things. First we outsourced our PPC campaign to other company. All they did was waste around $5,000 of our money with almost zero results. Then I gave the task to a “marketing expert “inside of our company to do this job and it was also very poor. After that I decided to learn all about AdWords on my own and purchased this training.

At first I was not sure exactly what to expect, however all the parts in the training are explained very very well. Everything is done step by step easy to understand and easy to apply. This training does not only teach you about technical parts of PPC campaigns and AdWords, but you can also find lots of very interesting marketing tricks inside which can also help other aspects of your business.

I would recommend this to every business owner that is interested in AdWords…even if you wish to outsource this, you should know what that other company will be doing with your money.

Also the support is great. One of the best thing is that when you actually SET UP your campaign, they check it out personally and tell you what you did good and where you sucked. Super useful.

MITJA MIRTIC

CEO of Goolets.com

Your training taught me how to take a pay per click program all the way from research to execution. I would recommend this course to small business owners and to marketing agencies who are looking to expand their service offerings.

Nick Robinson

Director of Client Services Social Media HQ

Phil always has some great advice on things that I need help with, particularly Google AdWords. I took a valuable seminar given by him yesterday. He literally laid out all the tactics in a worksheet. Good stuff. Thanks Phil.

Jon Garner

Marketing Consultant, Garner Communications

Riley McLaughlin

To your success,


Riley McLaughlin
Content Manager
Main Street ROI

P.S. If you want to join the class, I recommend you place your $99 refundable deposit right now, while it’s fresh in your mind — and then Riley will get your 15-minute consultation on the calendar ASAP.


Click the button below to register now a $99 refundable deposit. And remember, registration closes on Wednesday, Jan 31 at midnight ET!

CHAPTER ONE WILL BLOW YOUR MIND

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