Form Submission Tracking Using a “Thank You” Page in Google Ads

Learn how to set up form submission conversion tracking in Google Ads by using a “thank you” page.

In this video, Riley walks through the process of configuring the conversion goal in Google Ads, how to set up the tag in Google Tag Manager, and how to make sure the tag is working correctly.

Conversion tracking is a crucial part of running effective Google Ads campaigns, but can be complicated to set up.

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Video Transcription

0:05
Hey this is Riley with Main Street ROI
0:08
and today’s tip is about how to set up
0:10
form fill conversion tracking in Google
0:13
ads so if tracking form submissions on
0:15
your website is important for your
0:17
business and you’d like to track that
0:19
with your Google ads then this is how to
0:21
do it so there’s a few different ways to
0:24
do this um my preference is to actually
0:27
send people to a a thank you page a
0:29
separate thank you page specifically for
0:32
that designated form that was submitted
0:34
and the reason for that is that
0:35
sometimes the form submission trigger
0:37
when people actually click submit will
0:41
misfire and you’ll get um conversions in
0:44
the account that aren’t actually real
0:46
submissions but with a thank you page
0:48
then you know the only way that they got
0:49
to that page is if they filled out the
0:51
form so first we’ll want to go to tools
0:53
and
0:54
settings and conversions
1:00
and we’re going to set up a new
1:01
conversion
1:03
action so this is a website conversion
1:06
so we’ll click on
1:08
that and type in the
1:18
website all right and then we’re going
1:20
to click add a conversion action
1:25
manually okay so I’m going to call this
1:27
a submit lead form
1:31
and I’m just going to name it
1:34
SEO
1:37
checklist
1:40
West and you could add a conversion
1:43
value here so if for example you knew
1:45
that um form submissions of a particular
1:48
type were worth x amount for your
1:50
business then you could add that value
1:51
here I’m not going to add that in this
1:54
case and then we only want to count one
1:56
so if we if we had every selected then
1:59
every time someone submitted a form even
2:01
if it was the same person then that
2:03
would that would uh still count as a
2:05
conversion but we only want to count one
2:07
of those um and as far as the length of
2:11
time I I always set these to the
2:13
max because I’d like to know no matter
2:16
how far away from the ad click they
2:19
converted I still want to know if they
2:21
came from Google ads um and then
2:23
attribution model I’m going to leave
2:25
that
2:26
selected and go to the next page okay
2:30
save and
2:33
continue okay and for this this example
2:36
um I’m going to use Google tag manager
2:39
which is really I think the easiest way
2:41
to do this in order to use Google tag
2:43
manager you do have to have the Google
2:46
tag manager container script installed
2:48
on your website specific for your
2:50
account so that’s something that a
2:52
developer can do um but once that’s
2:55
installed then you can handle this all
2:57
yourself so I’m going to pop over to tag
3:00
manager now and I’m GNA I’m on the tags
3:02
page and I’m going to C I’m going to
3:04
click
3:05
new and tag
3:07
configuration Google ads conversion
3:11
tracking and this is really um pretty
3:14
much just copy and paste I’m going to
3:16
set up the trigger
3:17
first so the trigger is just what what’s
3:20
going to trigger the the conversion and
3:22
in this case I want it to be just a page
3:24
view of the thank you page so I’m going
3:26
to set it up to be a page view so I’ll
3:29
click the blue plus icon
3:32
here and whoops I’m already here okay so
3:36
yeah so I’m going to select
3:38
uh it’s going to be a page view and I’m
3:41
going to click some pages because it’s
3:43
not every page and specifically it’s
3:45
pages with a particular
3:48
URL so I’m going to select page URL and
3:51
then this is the unique thank you page
3:56
string and click save actually I’m going
3:59
to name it
4:01
SEO checklist
4:04
request page view
4:09
okay okay and then here this is really
4:11
just copy and paste so I’m
4:14
gonna go back to Google ads and copy
4:17
that conversion
4:19
ID and the unique conversion
4:28
label cool
4:32
Z
4:41
request all right and that’s it so the
4:44
tag has now been created um next step I
4:47
would test this
4:50
so me actually go
4:55
here I’m going to copy this
4:57
again so uh be before publishing these
5:00
changes to the site a good best practice
5:03
to is to uh just make sure that it’s
5:05
firing correctly so to do that you’ll
5:07
create the tag here and then click
5:11
preview and you’ll put your website URL
5:14
there and click
5:17
connect and what I’m trying to do here
5:20
is really just
5:22
um just make sure that so these are the
5:24
tags that I I created in the account
5:27
make sure that they’re firing correctly
5:29
so in this case I’m on the homepage of
5:31
the site I’m just going to change this
5:35
URL to
5:37
that unique thank you
5:40
page and this is the thank you page and
5:43
I should
5:44
see yeah Google ads here we go this is
5:48
the one I set up I had already set this
5:49
up previously so that’s why this is
5:52
essentially the same thing firing here
5:54
um but yeah Google ads conversion
5:56
tracking SEO checklist request it’s
5:58
firing correctly and it’s not firing
6:00
when I go to other
6:03
Pages
6:04
um going to the blog
6:08
page yeah so it’s not firing in that
6:10
case so um in this case it’s fire looks
6:13
like it’s firing correctly and I’ll go
6:15
ahead and publish it and that’s it
6:18
that’s how you set up form tracking for
6:20
Google ads and I hope this was really
6:23
useful um if again if form tracking is
6:26
important for your business then this
6:28
really has to be set up and it should be
6:29
set up correctly so if you have any
6:31
questions about this please reach out to
6:33
us we work specifically with small
6:35
businesses and this is what we do so we
6:38
want to hear from you and um of course
6:40
if you have any questions please reach
6:41
out and I’ll see you guys at the next
6:43
tip