Learn the key strategies for running successful holiday promotions, including why planning ahead by a quarter is essential.
In this short video interview, Kelly provides a few tips for creating ad copy, pre-approving creative assets, and leveraging the Facebook Ads Library for inspiration.
Watch to get some actionable insights to ensure your holiday campaigns stand out and drive results.
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Video Transcription
0:05
and so there are some some key points to
0:08
uh to keep in mind here whenever you’re
0:11
planning for a promotion um that that’s
0:16
holiday related or very you know time
0:19
sensitive you’ll want to plan well ahead
0:22
and I I would suggest planning ahead by
0:25
the quarter at least so if you’re
0:27
wanting to run promotions for Q before
0:30
like for Black Friday um or for Cyber
0:33
Monday or for just Christmas uh you know
0:37
the holiday sales cycle then you would
0:40
want to have everything mapped out and
0:43
planned ahead of time before Q Force
0:46
starts so you would ideally have um you
0:50
know your ad copy the creative that
0:51
you’re trying to promote all you know
0:54
documented and stored somewhere that’s
0:58
been preapproved by all departments
1:00
involved so that you can go in and Plug
1:02
and Play Once Q4 actually arrives um so
1:06
one thing that I have kept in mind here
1:09
is to let you know let clients know you
1:12
know if you if you want to run these
1:14
limited time promotional offers then we
1:16
need to plan this out at least a month
1:19
ahead so that that way there’s plenty of
1:21
time for everyone to um you know review
1:25
everything closely get the creative uh
1:28
setup for each of the ads ads and and
1:31
create the video or create the image
1:34
that they wish to use in their
1:35
promotions so I’m going to actually
1:37
share a um a few different examples of
1:41
some Black Friday promotions that are
1:43
currently running on Facebook ads right
1:45
now uh by going into Facebook ads
1:49
library and it just gave me an error so
1:54
let me try again let’s see
2:02
there we
2:06
go so when you’re in Facebook ads
2:08
Library this could give you um some
2:11
inspiration in terms of what people are
2:15
currently doing uh you know you can
2:17
actually narrow this down based on
2:20
specific competitors for your business
2:22
you can take a look and spy on what they
2:24
are um actively promoting on Facebook uh
2:28
and the Instagram plat forms so if you
2:31
look you can you can actually tell which
2:33
platforms they’re running the ads on
2:35
here Facebook Instagram and uh messenger
2:38
in these cases or in these examples here
2:41
at the top uh so this is just any AD
2:44
that’s running at the moment that has
2:46
Black Friday mentioned in the ad copy uh
2:49
so if if you scroll through here you’ll
2:52
see that this ad is already running as
2:55
of today and then if you go back further
2:59
you can see that these advertisers have
3:01
launched their campaigns and they’re
3:03
already running Black Friday ads uh
3:06
starting you know at the very first of
3:08
the month in some cases so you see this
3:11
for November 5th this one’s been running
3:13
since November
3:15
3D and the thing that that you want to
3:18
make sure of is that you’ve launched
3:20
your
3:22
promotion ahead of time well ahead of
3:25
schedule so that you can uh of course go
3:28
through the learning phase which um you
3:30
know that is generally anywhere between
3:32
five to seven business
3:34
days um so that Facebook’s algorithm can
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pick up on you know what your ideal
3:40
conversion events are and who the target
3:43
audience is that’s interacting with your
3:45
ads so that they can begin showing your
3:48
ads to more of those people um so if you
3:51
look at some of these examples here this
3:53
is a Black Friday special they’re doing
3:56
50% off buy one get one um and you can
4:01
see a lot of these just have the shop
4:04
now called a action button on there uh a
4:08
lot of Jewelers are in are in these
4:10
examples here promoting
4:13
jewelry um this is a Furniture Outlet so
4:17
Facebook ads library is a uh is a great
4:20
resource to not only see what
4:24
competitors are doing but to also
4:26
determine what approach you might want
4:28
to take with your ad ads um if you look
4:31
here you’ll see that there’s a variety
4:33
of AD formats across the different
4:36
advertisers in this um in this list we
4:40
have advertisers that are doing Carousel
4:42
ads that’s what this looks
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like um and you can kind of scroll
4:49
through the carousel ad and look
4:52
at each of their Carousel
4:56
cards
4:58
and see how they’ve approached the
5:01
carousel ad
5:03
format you can
5:06
also see you know who’s running video
5:10
ads or image ads and then get some
5:13
inspiration for how you want to format
5:15
your creative and your ads as well um so
5:18
yeah the key points to remember here is
5:20
just plan early plan ahead uh you’ll
5:24
want to have everything ready to go at
5:26
least three weeks before the sales dates
5:31
that you know that are going to be
5:32
happening that way you can get your
5:34
campaign out of the learning phase and
5:36
start gaining some traction ahead of
5:39
other advertisers that may be um you
5:41
know trying to reach the same audience
5:44
and then you’ll also have an opportunity
5:46
to optimize your campaigns a little bit
5:49
as you get closer and closer to the
5:52
specific sale dates that uh that you’re
5:54
running your ads for um so yes it’s
5:58
never going to hurt you to plan ahead
6:00
and get uh get everything lined up so
6:03
that you can launch way ahead of
6:05
schedule and then have an opportunity to
6:08
have the best possible results for your
6:11
campaigns around the holidays
