Does your website URL actually affect your search engine visibility?

Technically, no. Neither short nor long URLs will directly impact your SEO rankings.

However, shorter URLs are easier to remember and read, which can improve user experience.

On the other hand, longer URLs might make it harder for users to associate with your business, potentially leading to a decreased user experience and lower click-through rates, which could indirectly affect your rankings as Google may show your site less frequently.

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Video Transcription

0:05
Does my website URL affect search engine
0:08
visibility um technically no uh you can
0:12
have any any website URL that that you
0:15
want it can be long it can be short I
0:18
know back in the day we we all wanted
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you know the short short domain seven
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letters or or characters or less uh
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that’s become increasingly difficult um
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so there there’s a lot more longer
0:32
character URLs out there um it doesn’t
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really affect you know your search Eng
0:37
inv visibility what it what it does
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affect is
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memorability so and readability so if
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youve got a longer um website
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URL then readability and memorability
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are going to suffer a bit which could
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potentially um decrease you know a
0:55
little bit of the user
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experience um which could affect things
1:00
so you know if you’ve got a really long
1:01
domain name and uh
1:05
people uh aren’t able to associate that
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with your business or doesn’t fully
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reflect your business and that that can
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be something that’ll you know affect the
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user experience and potentially decrease
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click-throughs which then also will you
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know decrease your ranking you know as
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since people are clicking through less
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uh the Google will want to show it um
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less