In this video, Kyle covers a few common SEO mistakes to avoid, including focusing on the wrong keywords, not prioritizing high-traffic keywords, and expecting immediate results.

He talks about the importance of thorough keyword research and documentation to prevent optimization errors.

Additionally, he warns against being misled by audit tools like Google Search Console or SEO platforms that flag non-critical issues.

SEO is a long-term strategy that requires consistent effort and patience, with results building over time rather than offering immediate returns like paid advertising.

If you would like to get a comprehensive list of other simple but necessary SEO optimizations, then sign up to receive our Ultimate SEO Checklist.

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Video Transcription

0:04
All right what are some common SEO
0:06
mistakes to avoid um gosh there’s this
0:11
could go for a while um I think one of
0:13
the things I see most most
0:16
frequently is getting caught focusing on
0:20
the wrong
0:21
keyword um I know I’ve seen this
0:23
experience many times before where you
0:26
know a client will come to us and
0:27
they’ll say hey this you know kind like
0:29
this guy is falling this keyword is not
0:32
ranking very well um you know I thought
0:35
you guys were doing doing good work but
0:37
this this’s not doing they get all upset
0:40
and then we have to go back and look at
0:41
the keyword you know that we selected
0:44
and we find end up finding out that
0:46
keyword has super low traffic and or or
0:49
no traffic and so essentially they’ve
0:52
they’ve focused on a keyword that has no
0:55
real value and
0:58
um you know that that might uh change
1:03
their opinion of SEO so they don’t see
1:05
that one keyword ranking so generally
1:07
that the mistake there is not knowing
1:10
what the focus keyword is for each page
1:13
um not knowing why that’s the focus
1:15
keyword and then you
1:19
know when you when you’re not able to do
1:21
that then it’s easier to kind of
1:24
get um sidetracked by less lower value
1:28
keywords um you know obviously the what
1:31
can happen in a situation like that I’ve
1:33
actually seen this happen where a client
1:36
comes in they see this keywords not
1:38
ranking very well um and we we optimize
1:42
for the keyword only to find out that
1:45
that was not the priority keyword and
1:47
maybe the priority keyword ranking
1:48
actually took a hit because we optimized
1:51
it for the lower value keyword so that
1:53
those are situations you definitely want
1:55
to
1:55
avoid um so you know making sure you do
1:59
good keyword research can help prevent
2:01
that and making sure that your when you
2:03
do your keyword research you are
2:05
documenting what your priorities are and
2:07
and even why they’re your priorities and
2:09
that’s generally going to be reflected
2:10
by the search
2:12
volume um other things mistakes and and
2:17
U SEO is expecting results immediately
2:21
um SEO is definitely not an immediate
2:26
um does not have an immediate return on
2:29
investment
2:30
um it is a long-term play you kind of
2:33
build on your SEO over time so it’s not
2:35
like doing it you know tuning up your
2:38
website is is the solution it is just
2:41
the beginning of the
2:42
solution um you know it’s not like ads
2:45
where you you spend the money you see
2:46
the results and then you you measure
2:48
whether or not it was effective you know
2:51
SEO it is since it is a more long-term
2:54
um investment you’re constantly pouring
2:56
in and improving continually
3:00
and you know the work that you do this
3:02
month next month and the following month
3:03
is going to be work that should be
3:04
paying off 12 months from now um and so
3:08
if you try and put all that work in all
3:11
in one month it still is going to take
3:13
time so um you know being impatient I
3:17
think is going to be the second mistake
3:18
to avoid with with um
3:21
SEO um other mistakes I
3:25
see oh actually here’s a good one um
3:30
getting sidetracked by Google search
3:33
console messages or uh audits by like
3:37
tools like HRS Sim Rush um all these
3:42
tools will tell you if if you run them
3:45
through like an audit they’ll they’ll
3:47
give you a lot of different things like
3:49
pages and pages and pages of things that
3:51
could potentially be wrong with your
3:52
site you they’ll they’ll rank them in
3:54
like errors warnings notices Etc and
3:59
like I said they will tell you
4:01
everything um Google search console is
4:04
actually pretty Infamous for sending out
4:06
emails
4:07
that they’ll say like your site could
4:10
have this issue um and it sounds
4:14
important because it’s coming from
4:15
Google and then we’ll go and research it
4:18
and realize that you know it’s not an
4:20
issue at all so making sure that when
4:23
you when you look at all these reports
4:25
you are taking into consideration that a
4:28
lot of the information they’re sending
4:29
out is for marketing purpose they want
4:31
you to engage with their their
4:34
system not everything they send is a you
4:38
know a reason for alarm and you should
4:41
just make sure you read through it um
4:43
and kind of put it into perspective U
4:46
before you know looking into it
4:48
especially if you’re on a you know a
4:50
lower budget you don’t have a ton of
4:52
money um sometimes focusing on those
4:55
things even to show that they
4:57
are you know
5:00
uh nonrelevant can take time away from
5:03
other things that can be done