Discover common mistakes in Facebook ad campaigns and how to avoid them:
‣ Testing is Key: Launching with just one ad is a big mistake. Allocate 10-15% of your budget for continuous testing of ad copy, creative, and audiences.
‣ Avoid Stock Photos: Use unique, authentic visuals that stop the scroll and grab attention. Bright colors and relevant images resonate best.
‣ Continue to Optimize: Headlines, offers, CTAs—test different formats to find what works best. Small tweaks can turn a failing campaign into a success.
Learn how strategic testing and compelling visuals can maximize your Facebook ad performance.
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Video Transcription
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oftentimes on Facebook um campaigns some
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of the common mistakes that people make
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are to only launch with like one
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ad um I know that we you know we always
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recommend you got to test test and test
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some more so one big mistake is to Just
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Launch with one ad and expect for it to
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take off and perform you always want to
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be test in so you need to reserve
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roughly 10 to 15% of your total budget
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for testing and that’s on a continuous
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basis so you know not testing ad copy
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not testing creative not testing
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audiences all of those things are are
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big no NOS because you never know um
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what might what might perform best if
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you never try it so um definitely be
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testing and then another common mistake
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I’ve seen is people using sock images on
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their ads for their creative I highly
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discourage using stock photos for your
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ads because your creative is going to be
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what stops the scroll um what what gets
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people’s attention and makes them
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interested and and want to read more and
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actually go and and go in depth and read
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all of the ad copy you know the image or
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the video is more often than not going
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to be what keeps their attention and and
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grabs their attention so you want to be
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um
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you want to be strategic about what kind
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of photos you’re using um if you have a
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BSL if you’ve got um like a a video
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sales letter that you want to do and
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test you would probably be better off
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testing multiple vsls and I I know that
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everybody’s like I’m just spending all
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my time creating all this content to
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test things and I just need results and
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I need them now but the the the main
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thing to remember is that you always
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want to test everything about your ads
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your headline your offer your CTA button
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um whatever you’re telling people to do
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whether it’s shop now learn more contact
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us or send us a message you always you
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always want to test different formats of
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your ads um and headlines to just see
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what the winning variables will be
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because you just don’t know if you’re
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only going to launch with one or two ads
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then you might you know you could be
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missing out on a lot of opportunity
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there uh by never really knowing what
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works or what doesn’t um you could just
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call it a failed campaign but when
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really all you needed to do was just
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change one headline and then it could
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have taken off and and you wouldn’t know
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if you didn’t test that so that’s a big
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one um I don’t I
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don’t let me see in terms of stock
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photos let me just kind of circle back
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on the stock photo thing um um you want
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to have authentic content um you want to
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be unique you want it to be uh relevant
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to whatever your offer is whatever your
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hook is um what what your ad copy is
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speaking to you want that picture to be
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highly relevant to whatever your ad is
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about um and then you want it to peque
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interest like you want people to stop
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and look at the image be like what is
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that um you know it could be something
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to peque their curiosity it could be
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something weird or like out of the box
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or um you know just something that you
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wouldn’t even think might work but as
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long as it’s going to grab people’s
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attention that’s what matters so uh you
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know you want to use bright colors more
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often than and more often than not uh
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Brighter Images seem to resonate better
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with
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people and you know colorful images of
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course and then you want to test
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different like variations of that image
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like you might do different angles or
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you might include a person in One image
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and then only do like a product image
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for the other one um there’s just a lot
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of moving Parts in your ads and you want
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to test different things along the way
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so that’s like my number one
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recommendation
