Search Engine Optimization

Best SEO Tools to Use: 13 Every Small Business Should Know

To be successful with search engine optimization (SEO), you must use the right tools. It's simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to [...]

Your Money or Your Life: What Every Small Business Owner Needs to Know

If you’re a small business owner and managing your own SEO, you should know what the term “your money or your life” means. It’s not a threat and you’re not about to be mugged—it’s the term Google uses for web pages that have higher stakes because they’re meant to offer medical, life, or financial advice, [...]

By |April 6th, 2023|Categories: Search Engine Optimization, SEO|

What Is Keyword Cannibalization? 3 Causes and 6 Solutions

Millions of small businesses have harnessed the power of SEO in the last two decades and counting. It’s one of the few reliable ways to generate free traffic that remains stable over months and years.  Just like any other skill or strategy, SEO comes with a learning curve, and that includes keyword cannibalization. Unaddressed, this [...]

By |March 30th, 2023|Categories: Search Engine Optimization, SEO|

Do You Still Believe In Any Of These SEO Myths?

The Internet is littered with misinformation and terrible, terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]

The Beginner’s Guide to Internal Linking for SEO

Internal linking for SEO is one of the most important steps towards increasing your search results visibility. Regularly engaging in more internal linking on your site improves your site’s topical relevance and enhances the experience for your readers, too.  This blog post offers a detailed look into what internal linking is, why it’s important, how [...]

By |March 16th, 2023|Categories: Search Engine Optimization, SEO|

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Tired of settling for pages 3, 4, or 5 or lower in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets, and Best Buys of the world. No [...]

4 Spammy SEO Mistakes to Avoid

Many businesses are so eager to get ranked in Google that they overdo it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away.  When you overdo it with [...]

10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you're not, then you may need to start in order to compete long-term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]

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