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Search Engine Optimization

11 Common Mistakes That Sabotage Local Google Rankings

Most businesses are sabotaging their local Google rankings and the worst part is they don't even realize it... Are You Sabotaging Your Google Rankings? Go through this list like a checklist to determine if you're sabotaging your own Google rankings. We frequently complete SEO audits and nearly 100% of the businesses we review are making at least [...]

3 Reasons to Start SEO Now vs. Later

I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree.  This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]

Answers to 4 Frequently Asked Questions About Local SEO

What is local SEO and how is it different from regular website SEO? That's one of four frequently asked questions that I'm going to answer in this article to help you determine whether local SEO is a good fit for your business and get you moving in the right direction to improve your rankings. But [...]

Everything You Need to Know About E-A-T for SEO

We all have that one relative who makes every holiday awkward by bringing up conspiracy theories over dinner. “It’s true, just Google it!” they insist. Unfortunately, there are a lot of people in this world who believe everything they read, which is why Google is putting an increasing emphasis on E-A-T—Expertise, Authoritativeness, and Trustworthiness. In [...]

By |July 16th, 2021|Categories: Search Engine Optimization, SEO|

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.  A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.  I mean, what was the point?  Who was going to visit a company's website? Granted, [...]

By |March 28th, 2021|Categories: Search Engine Optimization, SEO|

Top 7 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

The SEO Blueprint That Every Business Should Use

Every week this year I've been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion out there about SEO. Here are just a handful of the frequently asked questions I hear: Where should I start if I'm new to SEO?What [...]

By |February 18th, 2021|Categories: Search Engine Optimization|
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