Search Engine Optimization

Recent Google Algorithm Updates: What You Should Know

Google algorithm updates are big news for those of us in the SEO industry, and if you’re a small business owner who handles your own SEO, they’re worth paying attention to. An algorithm change could mean an uptick in traffic for your website, or it could spell disaster if you fall out of Google’s good [...]

By |February 19th, 2022|Categories: Search Engine Optimization, SEO|

Do You Still Believe In Any Of These SEO Myths?

The Internet is littered with misinformation and terrible, terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you've been very careful in your [...]

4 Spammy SEO Mistakes to Avoid

Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings... It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite - she runs away.  When you over-do it with [...]

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Tired of settling for pages 3, 4, 5, or higher in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets and Best Buys of the world. No matter which [...]

How Much Does Local SEO Cost?

There's a common misconception that search engine traffic (aka SEO traffic) is free.  That's primarily due to the logical comparison against search engine advertising, which is obviously not free.  With search engine advertising, you'll pay for every click on your ad.  With organic SEO traffic there is no cost for clicks to your website.  Hence [...]

By |February 3rd, 2022|Categories: Search Engine Optimization, SEO|Tags: |

4 Steps to Create Your Digital Marketing Plan for 2022

We're already a few weeks into the year, and it's time to buckle down and create your marketing plan for 2022 if you haven’t already.  If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception about [...]

How to Protect Your Website from Negative SEO

SEO is a competitive industry, and sometimes people cross the line. Is your website suddenly loading slowly or constantly crashing? Is your site getting visitors from all kinds of unusual referrers? Are you getting bombarded with bad online reviews? Has your site dropped several spots in the search rankings? If so, you might be a [...]

By |January 24th, 2022|Categories: Search Engine Optimization, SEO|Tags: , , |

10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you're not, then you may need to start in order to compete long term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper [...]

Google Search Console 101: A Beginner’s Guide

One of the most common SEO mistakes we see small business owners make is not being set up with Google Search Console (GSC). Most website developers will handle the site design, but they don’t set up GSC and other essential tools for SEO and site management; if you don’t have experience with SEO or running [...]

By |December 10th, 2021|Categories: Search Engine Optimization, SEO|

Google Says Having a Mix of Positive and Negative Local Reviews Builds Trust

Google has added a bullet point to its reviews help document page that says that Google values all reviews, not just positive ones. Here’s what it says: Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always [...]

By |December 5th, 2021|Categories: Search Engine Optimization, SEO|
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