Learn the importance of local SEO and how to optimize for it in this concise video. Discover why it matters, whether you have a brick-and-mortar location or serve within a specific area. Plus, get insights into citation development and Google Business profiles. If you would like to get a comprehensive list of other simple but [...]
Learn how to optimize your site for mobile SEO efficiently. With Google's shift to a mobile-first index, it's crucial to ensure your mobile site not only displays correctly but also offers the same content and user experience as your desktop version. In this video, we'll cover the essential steps to take, from manual verification of [...]
Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]
Learn how to analyze your SEO performance with Google Analytics 4 at a high level. In this short video interview, Kyle breaks down the different types of traffic Google tracks, including direct, paid, referral, and organic (SEO) traffic. Additionally, it's important to integrate Google Search Console with GA4 in order to delve into individual page [...]
Millions of small businesses have harnessed the power of SEO in the last two decades and counting. It’s one of the few reliable ways to generate free traffic that remains stable over months and years. Just like any other skill or strategy, SEO comes with a learning curve, and that includes keyword cannibalization. Unaddressed, this [...]
Internal linking for SEO is one of the most important steps towards increasing your search results visibility. Regularly engaging in more internal linking on your site improves your site’s topical relevance and enhances the experience for your readers, too. This blog post offers a detailed look into what internal linking is, why it’s important, how [...]
Tired of settling for pages 3, 4, or 5 or lower in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets, and Best Buys of the world. No [...]
Learn how to optimize images for SEO in this short video interview with Kyle. It's understandable to want impactful images on your site, but having too many heavy images on your website can slow it down. 1. Keep images to a minimum, avoiding unnecessary slideshows on homepages.2. Resize and crop images appropriately to fit the [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
Discover how to find the right keywords for your business, ensuring you target the most relevant audience. 1. Start with a general assessment to identify primary keywords.2. Research competitors' websites and their keyword usage.3. Verify your assumptions by searching your chosen keywords on Google.4. Utilize tools like ATS to analyze search volume and explore variations.5. [...]
