Pay Per Click Advertising

[Google Ads Case Study] How Ruthless Ad Management Outperforms Equality

When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet.  It was a star because I contributed to one of our wins that year.  I also remember my older brother who had dozens of trinkets on his helmet (similar [...]

The Most Important Google Ads Report (Hint: It’s Hidden)

  ''People only see what they are prepared to see." Ralph Waldo Emerson was of course not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article.  When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it.   Not Everything [...]

15 Stats That Prove Google Ads Are A Great Investment For Your Business

Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners.   First things first, if you're considering search engine advertising, then you need to answer this FAQ...   Are My Customers [...]

4 Warning Signs Your Google Ads Campaign Needs a Tune-Up

Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down.  Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly but are often easy to [...]

Top 5 Google Ads Myths, Debunked

If you search for information on Google Ads (formerly known as Google AdWords) online, you'll likely see many conflicting opinions. Some people will encourage everyone to use it because it has a great ROI, while others will say it's a waste of money. There will be articles about how people don't click on Google Ads, [...]

By |September 24th, 2020|Categories: Pay Per Click Advertising|

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]

What You Need to Know About Google Quality Score

Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By |August 28th, 2020|Categories: Pay Per Click Advertising|Tags: |

[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time

You've probably heard the following quote attributed to John Wanamaker, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore.  When Google Ads campaigns are set up correctly, it's possible to see [...]

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: Which keywords and ads drove a recent influx of new phone call leads?" This is a common situation where a business sees an increase in calls and wants [...]

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