Interested in getting campaign performance forecasts so you can better plan your Google Ads marketing goals and budgets? In this video, Kelly breaks down a powerful free tool available to all Google Ads advertisers: Performance Planner. Learn how to create performance plans, understand campaign eligibility, meet specific requirements, and maximize campaign efficiency so you can [...]
When I started playing football back in 1989, I distinctly remember how proud I felt when the coach gave me my first trinket on my helmet. It was a star because I contributed to one of our wins that year. I also remember my older brother who had dozens of trinkets on his helmet (similar [...]
Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good job of spelling out what types of businesses would benefit from search ads. Nor are they particularly forthright about what to expect with different-sized budgets. The whole Google Ads platform is designed with advertising [...]
I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads is a big, hairy beast of a platform and it's nearly impossible to set everything up correctly unless [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
Inserting countdown timers into your Google search ads is a great way to quickly and dynamically communicate to people: 1) What offers you're running2) When they end Incorporating that time scarcity into your ads is also a great way to compel people to take action before it's too late. After all, the primary function for [...]
What should your Google Ads budget be? As is the case with many things in marketing, the answer is “it depends!” The cost per click for each keyword can vary wildly depending on the competitiveness of the industry, how many other advertisers are targeting that keyword, the geographic location you choose to advertise in, etc. [...]
Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools. Don't get me wrong, those are all important, but they aren't the most [...]
You've probably heard the following quote attributed to John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore. When Google Ads campaigns are set up correctly, it's possible to see [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
