Pay Per Click Advertising

7 Google Ads Mistakes That Could Be Hurting Your Campaign

I love Google Ads. In my opinion, it's one of the best investments a small business can make because it can generate tons of leads that convert into sales. But, it's also very easy to lose money if you mismanage your Google Ads account.  Google Ads mistakes can be costly but are often easy to [...]

Top 7 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, TikTok, Snapchat, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and [...]

The #1 Google Ads Metric That Determines Your Long-Term Success

With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign's success or failure?  It's hard to believe, but it's true.  If this one data point is superior to your competitors then you will dominate your market. Can you guess which one?  Is [...]

6 Reasons Why Google Ads Are a Smart Investment

I'll admit right away that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google.  You can check using [...]

What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign

A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]

By |May 16th, 2022|Categories: Google Ads, SEO|

How to Get Cheap Clicks with Facebook Ads

Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google Ads, eventually Facebook Ads... Regardless of the ad network, the question is always the same, "How do [...]

By |May 6th, 2022|Categories: Pay Per Click Advertising|Tags: |

How to Be Successful with Facebook Ads: Audience Temperature

Audience temperature is arguably the most important targeting variable that many businesses ignore when creating Facebook Ad campaigns. It's easy to ignore because there are no options to select the audience temperature as you're building your campaign.  It's not quite as simple as choosing your age range and gender. Unfortunately, when you get this wrong, [...]

How SEO, PPC, Email & Social Media All Work Together

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse -- how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually [...]

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of [...]

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