How to Set Up Website Phone Call Tracking in Google Ads Using Google Tag Manager
Watch our latest video and learn how to set up website phone call tracking in Google Ads using Google Tag Manager.
3 Tips to Optimize Your Google Ads Search Campaigns in 60 Seconds
Watch our latest video and learn how to see the top 3 things you can do to quickly optimize your Google Ads search campaigns.
Why Many Businesses LOSE Money With Google Ads
Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]
How to Make Sure Your Google Ads Location Targeting is Set Up Correctly
Watch our latest video and learn how to ensure your Google Ads are only serving to people in your targeted locations. This is not the default setting, so it's easy to miss!
How Buying a Puppy Is a Lot Like Launching Google Ads
For about a year, my kids relentlessly asked for a dog, and my wife and I finally agreed to go look and get more information. Our plan was to see what kinds of dogs were available and how much they cost so that we'd be ready to buy one after we move into a bigger [...]
How to Use Dynamic Keyword Insertion to Improve Your Google Ads
Watch our latest video and learn how to use dynamic keyword insertion to improve your ad rank and lower your costs per click in Google Ads.
How to Use Negative Keyword Lists in Google Ads to Save Money & Improve Your Return on Ad Spend
Watch our latest video and learn how to use negative keyword lists to save money and improve your return on ad spend (ROAS) in Google Ads.
4 Steps to Create Your Digital Marketing Plan for 2023
We're already a couple of weeks into the New Year, so it's time to buckle down and create your marketing plan for 2023 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common [...]
How to Use Dynamic Location Insertion to Improve Your Google Ads
Watch our latest video and learn how to use Dynamic Location Insertion to improve your Google Ads performance.
21 Questions To Assess Your Online Marketing System
As we start the New Year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for the coming year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go [...]