We're already a few weeks into the year, and it's time to buckle down and create your marketing plan for 2022 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception about [...]
When I started in 2006, the cost per click of many keywords was only $0.10 in Google Ads (aka AdWords) and Yahoo (aka Overture). Fast forward to today and it's nearly impossible to find keywords that cost less than $1 or $2 per click. In some more competitive industries, keywords can cost up to $10, [...]
Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]
Kaizen is a Japanese word for continuous improvement. Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I've tried to apply the concept to different areas of my life. And looking back on recent successes, I've discovered that they were all the result of this [...]
Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we hear is: "How much should I be spending in Google Ads?" That's a great question and there are really 2 answers to this question... First, [...]
Are you curious about the differences between the Google Ads search network vs display network? You've come to the right place... To be blunt, it's easy to waste a large percentage of your advertising budget in Google Ads (aka Google AdWords). Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct [...]
In a perfect world, you’d have a marketing budget for SEO and Google Ads, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain point where a budget is so tight that it’s better [...]
As we begin to wrap up the year, it's important to take inventory of where you are right now with your online marketing so you can set aggressive, yet attainable goals for next year. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions [...]
Looking for a beginner's guide to getting started with Google Ads? Look no further... Follow this step-by-step guide... Google Ads (formerly known as Google AdWords) are one of the best advertising options online. 5.6 billion Google searches are made every day, and that's why Google Ads are a great way to get your website in [...]
Not sure whether Google Ads (formerly Google AdWords) are a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners. First things first, if you're considering search engine advertising, then you need to answer this FAQ... Are My Customers Really Using [...]
