Pay Per Click Advertising

/Pay Per Click Advertising

[Google Ads Case Study] 5 Steps to Boost Conversions by 41% While Cutting Costs 33%

When I was reviewing one of our client's accounts in Google Ads (formerly known as Google AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion.  When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion [...]

By | December 9th, 2018|Categories: Pay Per Click Advertising|Tags: , |

[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played [...]

By | December 6th, 2018|Categories: Pay Per Click Advertising|Tags: |

15 Stats That Prove Google Adwords Is A Great Investment For Your Business

Not sure Google AdWords is a good investment for your business? Then consider the 15 stats below, which I organized around frequently-asked questions (FAQs) that I hear from business owners.   First things first, if you're considering search engine advertising, then you need to answer this FAQ...   Are My Customers Really Using Search Engines [...]

4 Steps to Create Your Digital Marketing Plan

With less than 2 months left in the year, it's time to buckle down and create next year's marketing plan if you haven’t already.  If you have writer's block or early onset Holidayitis, then this 4-step process will help you kick start your planning season. Before we dive in I need to clear up an all [...]

10 AdWords Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google AdWords is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using AdWords is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a whole lot of patience. [...]

By | October 12th, 2018|Categories: Pay Per Click Advertising|Tags: , , |

A Guide To The Google Ads Universe

When you think of Google Ads (AKA Google AdWords), then where do you picture the ads?  My guess is you immediately think of the ads on Google.com.  Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the [...]

Getting Started with Google AdWords: How to Determine Your Test Budget

If you're considering launching a Google AdWords campaign, then you may be asking yourself, "How much do I need to invest to test this out?  Is $100 enough or do I need thousands?" It's an important question and I hear it all the time from prospective clients. Unfortunately, this question is impossible to answer without [...]

By | September 30th, 2018|Categories: Pay Per Click Advertising|

2018 Small Business Digital Marketing Cheat Sheet

Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]

Top 5 Google AdWords Myths, Debunked

If you search for information on Google Ads online, you'll likely see many conflicting opinions. Some people will encourage everyone to use it because it has a great ROI, while others will say it's a waste of money. There will be articles about how people don't click on Google Ads, and then articles about how [...]

By | August 16th, 2018|Categories: Pay Per Click Advertising|

July 2018 Digital Marketing News Roundup

This past month has been a busy one in the digital marketing world. Summer is in full swing and Google has been making some big changes to their suite of products and of course, their search engine. From an AdWords rebranding to Twitter cracking down on fake accounts, read on below for the rundown of [...]