Pay Per Click Advertising

/Pay Per Click Advertising

6 Ways to Boost Your Google Ads Ad Click-Through Rates

When I was a kid I used to love watching Voltron on Saturday mornings.  In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies.  As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]

4 Reasons Businesses “Just Say No” to Google Ads (When They Really Should Say “Yes”)

Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs?  The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]

13 Questions You Must Answer To Ensure Your Google Ads Campaign Is Set Up Correctly

I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it's nearly impossible to [...]

Why Many Businesses LOSE Money With Google Ads

Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google.  So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]

2 Google Ads Lessons Learned from a Recent Running Injury

Recently, I started to feel pain in my Achilles tendon while running.  Like most runners, I ignored it.  I just kept right on running like there was nothing to worry about.  That is of course until that fateful day when my Achilles was too sore to walk normally without pain.  When you can't walk, then [...]

[Google Ads Case Study] The Solution to Unqualified Leads

About a month ago, we started working with a client to improve their Google Ads campaigns.  More specifically, we were hired because their sales team consistently complained they were, "getting the wrong kinds of leads!"  Sound familiar? In other words, the ad campaign was driving too many unqualified prospects and the sales team was sick [...]

How to Spy on Your Competitor’s Google Ads Campaigns

Have you ever wished you could figure out what your competitors are doing with their Google Ads campaigns? If you could just know what keywords they were using, what all their ads looked like, and which ones worked best, you'd have a fighting chance at beating them, right? Well, we're about to divulge a way [...]

By |May 9th, 2019|Categories: Pay Per Click Advertising|Tags: , |

5 Google Ads Tips to Start Seeing Results Right Now

Getting started with Google Ads is easy, and blowing through an advertising budget is even easier -- but are you getting the results you want? Many small business owners plunge into Google's PPC advertising platform without any real knowledge about how to audit their campaigns. All too often, they see their clicks and impressions piling [...]

6 Powerful Google Ads Headline Templates

If you're like most people, you struggle to come up with Google Ads headlines. It's only 30 characters, but it's the hardest 30 characters you'll ever write. You know what you put in the headline matters, which is why it can be like pulling teeth to come up with an effective headline. The good news [...]

By |May 9th, 2019|Categories: Pay Per Click Advertising|

[Google Ads Case Study] 3 “Cheats” to Instantly Boost Your ROI

If you grew up playing Nintendo in the 80's like me, then you probably remember the Contra "cheat" code to get 30 lives - up, up, down, down, left, right, left, right, b, a, start.  That is forever ingrained in my memory! Contra was an incredibly difficult and frustrating game if you played without that cheat code.  [...]