What are your goals with digital marketing? Obviously, you want to drive sales of your product or service, but what does that really mean? In other words, HOW do you really sell online? What does it require? In this article, I'll reveal the most important goals in a digital marketing campaign, and how to accomplish [...]
Do you hold your website accountable in your business? Have you ever conducted a performance review of your website? Those may sound like strange questions since your website isn't an employee, but I believe every website's performance should be evaluated no differently than a sales person in your business. The roles of your website and [...]
Ever since we announced our live training this month will be about How To Create A Profitable Google AdWords Campaign, a lot of people have emailed me this question: Will Google AdWords work for my type of business?" That's a fair question, and I'm sure many more readers are wondering the same thing. So I'll address that [...]
As you may recall, the #1 requested service from our end of year survey was online marketing plan creation. So can you guess what we've been doing for most of January? Yup, creating online marketing plans. From working on these projects I think I've finally put my finger on why so many small business marketing [...]
As we approach the end of 2013, I've been reflecting on how much online marketing has changed over the past few years, and where it's headed in 2014. In 2012, we saw Google move local business listings from Google Places over to Google's social media platform, Google+. Then in 2013, Google AdWords advertising accounts were [...]
As part of our planning for 2014, we're conducting a survey to determine which areas of online marketing, besides SEO and AdWords, our audience is most interested in. It's still early, but the results so far have shocked me. (If you'd like to participate, then click here. Everyone who completes the survey can also sign [...]
Do you have the data you need to make smart marketing decisions? As part of our SEO Tune-Up service, we review our clients' Google Analytics accounts (and when clients doesn't have Google Analytics installed, then we set it up for them). And I'm happy to announce that almost every client does have Google Analytics installed on their [...]
When I was fresh out of college, I was reading everything I could get my hands on about website development and usability. I had this crazy idea that I was going to build websites so I dove head first into the vast world of coding. About six months later, I knew all the cool acronyms [...]
I've found that 9 times out of 10, when a business owner asks about SEO, then she really means online marketing in general. For some reason, probably due to all the hype around Google, SEO is the catch-all phrase for any type of marketing online. So when I hear, "Can you help me with my [...]
Have you seen the latest incarnation of Google+ Local search results? If you search for a business in industries like hotels, dining, and nightlife then you'll see a new horizontal "carousel" of local businesses. See the image below for an example of Indian restaurants near my apartment. Just when you got the hang of the [...]