The first step we took was to complete what we call the SEO Tune-Up. The SEO Tune-Up includes the following:
In other words, we cleaned up the on-page SEO. On-page SEO is everything on your website that affects your rankings. Since you’re in full control over your on-page SEO, this is usually your biggest leverage point.
Next, we switched our focus from on-page SEO over to off-page SEO. Off-page SEO is everything off of your website that affects your rankings. For example, you’ve probably already heard that citations and links on other websites can boost your search engine rankings. Those are both examples of off-page SEO factors.
Finally, we began developing more content on the website via blog articles and Frequently Asked Question section, in order to provide the website with more opportunities to get found in search results.