Google Ads Case Study: Recruiting Company

Lead Generation Client


Our client, a recruiting company, wanted to increase online applications using Google Ads. They were not yet advertising in Google and we launched the Google Ads campaign in June of that year. By September, we had already made significant progress with campaign performance, increasing lead volume while decreasing cost.


What We Did

  • Built 5 Google Ads campaigns targeting their core customers
  • Quickly allocated the budget to the top performing campaigns
  • Turned off ads during days/times that did not perform well
  • Optimized bids per device


  • Decreased cost/conv from $69 in June to $51 in Sept (35% decrease!)
  • Increased conversions from 22 in June to 98 in Sept (345% increase!)

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