Google Ads Case Study: E-Commerce Bookstore
E-Commerce Client
Background
Our client, an e-commerce online bookseller, was already advertising in Google. However, they did not have revenue tracking set up correctly. As a result, they were unable to tell which keywords were generating sales, and they were unable to maximize their return on investment by reallocating from unproductive to productive keywords.
Solution
What We Did
- Installed Ads revenue tracking right away
- Used revenue data to optimize the campaign
- Turned off campaigns that were not profitable
- Allocated more budget to the most profitable campaigns
Results
- In Feb, ad spend was $11,016, revenue was $48,535
- In Sep, ad spend reduced by $8,100, revenue increased to $87,628
- 81% increase in revenue from a 36% decrease in ad spend!
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