Learn why SEO results can or cannot be guaranteed…

In this video, Kyle breaks this question down and also elaborates on his answer.

Be wary of companies that claim to guarantee top rankings in search results, especially quickly.

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Video Transcription

0:04
can you guarantee SEO results um I can’t
0:08
um as far as I know nobody can um even
0:13
if you look at some of the top SEO
0:14
people out there that that’s going to be
0:16
the answer that any any legitimate SEO
0:20
analyst is going to give you is that
0:22
they do not guarantee SEO results um why
0:26
though why why don’t SEO analysts or
0:28
Consultants guarantee SEO results uh a
0:31
lot of times I mean honestly it’s it’s
0:33
just because we’re not in control of
0:35
moving anything in Google you know and a
0:39
lot of SEO is based off of you know half
0:43
best half best practice and half
0:47
experimentation based off of best
0:49
practice um each industry Works a little
0:52
bit differently um each site has its own
0:54
unique you know issues strengths and
0:57
weaknesses and so you know an an SEO
1:01
consultant or an SEO analyst is going to
1:03
go through a lot of that stuff they’re
1:04
going to try and actually get you set up
1:07
directly from day one um to move in the
1:09
right direction and they’re going to
1:11
follow a lot of best practice um moving
1:14
you forward but past that you know
1:17
that’s where we get to jump into
1:19
experimentation you know we got to see
1:21
okay this worked in this industry does
1:23
it work for this client um you know or
1:27
if it doesn’t work for this client okay
1:29
let’s do research let’s find out what
1:30
else is going on with this client that
1:33
that makes them unique sets them apart
1:35
maybe there’s a specific strength that
1:38
that the site has that we’re not aware
1:39
of or maybe there’s a a deficit that
1:42
needs to be addressed on the site um and
1:46
so there’s there’s um a decent amount of
1:50
those things that need to happen in
1:52
order to move a site forward and so it
1:56
makes results you know getting results
1:59
not a straight line
2:00
um at all now if you look at a lot of
2:03
graphs for for SEO um campaigns you’re
2:08
you’re not going to see a straight line
2:10
up you know it’s not going to just Trend
2:12
Trend up nicely uh there’s going to be
2:14
times you want it to Trend up over time
2:17
obviously if if not then you know things
2:20
aren’t succeeding and you need to look
2:21
at why but you will see some dips and
2:26
some jumps and some dips and some jumps
2:28
and sometimes might get lucky for a few
2:30
months and you’ll see nothing but jumps
2:33
and then a couple dips um and so because
2:37
of the you know the
2:40
complexity of you know Google the
2:42
complexity and uniqueness of different
2:44
websites and just the fact that you know
2:46
we don’t get to control most anything
2:49
that’s off site um you know any any SEO
2:54
consultant that’s worth their money is
2:55
not going to guarantee results any kind
2:57
of results so if you do find
3:00
you know company that’s like hey we’ll
3:01
guarantee number one results um I would
3:05
be really suspicious of them um that’s
3:07
usually going to be a little bit of a
3:09
bait and switch you know marketing
3:11
tactic and you know in my opinion if
3:14
they’re offering that to begin with that
3:16
probably means they’re a little bit
3:17
Shady to you know to boot so