Regardless of whether or not you have money to invest in ads, I strongly believe every business should go through the process of setting up a Google AdWords campaign. Even if you never turn on the ads, I guarantee you will improve your overall marketing. That's a bold claim and of course, there is one [...]
Over the past month I've been posting tips to improve your local search engine rankings (aka local SEO or Google+ Local). In case you haven't been following along, then these 3 articles will bring you up to speed: Location is Not Enough for Local SEO, How to Spoonfeed Google Your Correct Business Information, and Is Phone [...]
The final step in The Local SEO Formula is to track your local SEO campaign. Tracking is obviously important so you know whether or not your investment to rank high in the local results is driving any new business. If it is, and you're getting more traffic, phone calls, and customers, then you will [...]
On Friday, February 21 I'll be presenting The Local SEO Formula, which is a step-by-step live training about how to get your business ranked #1 in Google's local "map" results. My original Local SEO Formula training was released back in 2011, and boy have things changed! The simple days of static Google Places business pages are [...]
When the opening ceremonies of the 2014 Winter Olympics aired, my wife and I were dancing through the streets of New Orleans as part of the “2nd Line” in my friend’s wedding. The 1st line included the bride, groom, and an 8 piece jazz band, and the 2nd line was everyone else marching behind to [...]
Every time I present on website tracking and analytics, I inevitably get this question: "What's a good conversion rate?" That's because I talk a lot about tracking conversion rates from visitor to lead and from lead to sale. Those conversion rates are absolutely critical to track and try to improve for every marketing campaign. But [...]
This Thursday I'll be presenting How to Track All of Your Marketing Results with our partner, LogMyCalls. During the webinar, I'll walk through our process for tracking both online and offline marketing campaigns so you can measure your return on investment (ROI). If you're not sure how to track every marketing campaign in your business, [...]
What are the 3 most important factors in real estate? If you ask the cast of Million Dollar Listings New York (please tell me they're filming another episode soon!), then I'm sure they would all agree the answer is location, location, and location. Every real estate agent knows that location is far and away the [...]
Last week Matt Cutts, the head Google's webspam team, announced that guest blogging is dead. He explained that this tactic has been so badly abused that Google is now forced to take action and adjust their algorithm accordingly. Matt's exact words were, "So stick a fork in it: guest blogging is done; it’s just gotten [...]
As you may recall, the #1 requested service from our end of year survey was online marketing plan creation. So can you guess what we've been doing for most of January? Yup, creating online marketing plans. From working on these projects I think I've finally put my finger on why so many small business marketing [...]