Did you notice Google's search results were recently redesigned? My guess is you didn't catch this update unless you spend a lot of time analyzing Google's every move. To be clear, I'm not talking about an algorithm change here. Last month, Google rolled out a new design for Google.com's search results. The most notable difference [...]
Next week, we’ll be hosting a live training about how to get free traffic from Google, and as I was preparing the training, we surveyed our audience to see what questions people have about SEO. I received a lot of questions about keyword research, so in today’s article, I’m going to walk through some of [...]
Want a good laugh this Monday morning? Check out the Facebook Breakup Letter that Eat24 published last Thursday. I'll admit, I did "LOL" a few times. The article was written in response to Facebook's new post distribution algorithm (EdgeRank), which now limits the reach of all your posts. (If you're a Main Street Inner Circle [...]
How much is ranking #1 in Google worth to your business? Think about that for a minute. Obviously it would depend on which keyword you're ranking for, so let's say it's the most relevant keyword for your product or service. Crunch those numbers and then let's see if they match my answer... My response to [...]
Despite a few technical hiccups, last Friday's live Google AdWords training was a huge success. On Saturday, I received the email below from an attendee, Jorge Diaz, who thought it was the "best spent money in training." :) We'll be sending the recording this week to all registrants, so don't worry if you weren't able [...]
Ever since we announced our live training this month will be about How To Create A Profitable Google AdWords Campaign, a lot of people have emailed me this question: Will Google AdWords work for my type of business?" That's a fair question, and I'm sure many more readers are wondering the same thing. So I'll address that [...]
This is a Q&A on retargeting with Arjun Dev Arora, Founder and Chairman of ReTargeter, a retargeting solutions provider based in San Francisco, CA. @arjundarora @retargeter Can you tell us about ReTargeter? What services do you offer, and what types of businesses do you work with? ReTargeter is a full-service display advertising solution specializing in [...]
About a month ago I wrote about all the benefits of creating a Google AdWords campaign, even if you never turn on your ads. By going through all the steps to create a profitable ad campaign, you'll determine your ideal customer avatar(s), how to target them, how much you can afford to invest to acquire [...]
Are you following the conflict between Russia and Ukraine? Normally, I don't pay too much attention to what the media is covering, but I'm finding it hard to ignore this issue. Everywhere I look I see headlines and interviews about Russia's "invasion" of Crimea. What I've found most interesting from all the reports, analysis, and [...]
I receive a lot of questions and complaints about the infamous Google AdWords Quality Score. Even if you've never advertised in AdWords, chances are pretty good that you've heard of the quality score. It's essentially Google's measure of the quality of your ad campaign on a scale from 1 - 10. This little score can [...]