What could running the Brooklyn Half Marathon teach you about advertising in Google AdWords? I know it sounds ridiculous, but there are actually a lot of similarities. In case you don't plan on ever running this race, I'll highlight each one for you in this article. Below are my key takeaways from last Saturday's journey [...]
No Google AdWords account is perfectly optimized; There's always room for improvement and areas to cut costs. The problem is that it's not obvious to the naked eye where an ad campaign is leaking money. It's like trying to find a leak in your bike tire. No matter how hard you look, you'll likely never [...]
All successful Facebook ad campaigns have 4 ingredients in common. Can you guess what they are? Before reading any further, take a minute to write down your answers (try to resist the urge to scroll down!). I'll get to the answer in a minute, but first there are a couple key concepts to address so [...]
Facebook advertising sounds pretty simple at first, but when you start to create a new campaign you’re immediately asked to pick from one of the 11 different types of ads available. Woah! 11 different types of ads is overwhelming even for experienced advertisers! If you’re just getting started, then facing the decision to pick the [...]
Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Advertising Analyst, Kwasi Asare-Darko. How did you get into digital advertising? I came out of college working as a web developer for a friend’s startup. When one of our clients decided to try out [...]
Last week, I answered 5 FAQs to help you understand "Traditional" SEO. But, for many businesses traditional SEO is not enough... You must also understand Local SEO. That's why today, I'll answer 5 FAQs about Local SEO. 1. What is Local SEO? Last week, we defined SEO as the process of getting your website to [...]
SEO. These three little letters often feel like a digital mystery that needs to be solved. In order to help you crack the code on your digital marketing, we've put together a 2-part series to answer important FAQs about SEO. For part 1, we'll cover some SEO basics and break down the key questions you need answered [...]
Success with digital marketing is the result of sound strategy, not perfectly executed tactics. Read that sentence a few times until it truly sinks in. This is critical to understand for two reasons: You'll generate better results using the right tactics executed poorly, than you will using the wrong tactics executed perfectly. You'll invest months [...]
Every business eventually faces this dilemma - Should you hire a digital marketing agency or try do it all in-house? This is not an easy question to answer. Of course budget plays a factor, but your decision should not be based solely on money. The most important question is... Do You & Your Team [...]
With Google AdWords, the "numbers don't lie," but they don't always tell the whole truth either. That may sound strange considering one of the main benefits of digital advertising is all the tracking data available. However, conversion tracking, or quantitative data, only tells half of the story and is not enough to measure Google AdWords performance. What's the other [...]
