[SEO Case Study] 3 Times More Traffic & 6 Times More Leads

Do you think it's too late to start working on search engine optimization (SEO)? Do you think you're rankings are just so bad that it's not even worth trying at this point? If you just nodded your head yes, then you need to read this case study because it's never too late! The Challenge Our client [...]

Google Analytics Cross Domain Tracking: 4 Steps to Success

Earlier this year I published a case study about how to track Google Analytics conversions across domains.  In the case study I explained how Google Analytics does not track visitors properly across different domains.  For example, if your website links to a 3rd party shopping cart or scheduling tool, then you're likely not tracking that [...]

7 Google Analytics Mistakes to Avoid

Google Analytics is a powerful tool that can strengthen your website and marketing strategy -- but only when you use it correctly. Getting started with Google Analytics is fairly straightforward, and generating reports about how visitors interact with your website is easy. However, you could miss out on valuable data if you use the wrong [...]

Google Analytics Reports: 3 Ways to Track Social Media Marketing

There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]

How to Create Facebook Ads That People Love (& Also Generate Sales)

The holy grail of advertising is to create an ad that people like and actually want to share with friends, while at the same time including an offer to drive leads and sales. Watch a few Geico commercials to see how it's done. However, most ads fall well short of that lofty, 2-pronged goal.  They typically [...]

3 Things to Do Before Getting Started with Facebook Ads

If you want to be successful with your Facebook Ad campaign, it’s critical that you take certain steps before its launch. Here are the three things you need to do before getting started with Facebook Ads.   1. Define Your Goal How can you tell if your Facebook Ad campaign was successful? Unless you have [...]

4 Reasons Why Facebook Advertising Is a Good Idea For Your Business

1,230,000,000. That's how many active daily users are on Facebook. Digital marketing has drastically changed over the last decade. Ten years ago, Facebook had just switched from being a platform reserved for college students to a platform that everyone could access. The profile pages looked completely different and "Newsfeeds" and "Timelines" didn't exist. Fast-forward to today. [...]

10 Unexpected Costs of Running a Small Business

This is a guest post from Amanda Cameron. Amanda is a content writer for Patriot Software, LLC.   Do you know what it really costs to keep your business going? Figuring out how to increase your profits can be tough when there are new costs around every corner. Typical small business expenses include inventory, supplies, and other [...]

Google Analytics: Your Digital Marketing Report Card

Do you have a "report card" for your digital marketing?  Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics.  Here's [...]

Michael Cianciulli: Team Member Spotlight

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Michael Cianciulli.   How did you get into digital marketing? When I first entered college I didn’t really have an idea for what I wanted to do when I got out. Being a [...]

By |March 1st, 2017|Categories: Team Member Spotlight|
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