Expanding AdWords Exact Match: What This Means For Advertisers

“Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. You shouldn’t have to build out exhaustive keyword lists to reach these customers, and now you don’t have to.” - Google In today’s age of ‘semantic search,’ which seeks to improve search accuracy [...]

How to Stay Ahead of the Trend in SEO

Strategies used for Search Engine Optimization are evolving, and to keep up with the competition it is always important to know what works and what doesn’t - as well as what is trending and what to expect! While some SEO techniques have been used for several years and still remain prominent, there are many new ones [...]

By |May 11th, 2017|Categories: SEO|Tags: , , |

What Google’s Fred Update Means for Your Small Business

Over the years Google has made concerted efforts to continually update their algorithms as a way to improve the relevance of search engine results. From Google's perspective, this makes a lot of sense. Their success as the #1 used search engine relies on users feeling like the search terms they use provide them with the [...]

By |May 10th, 2017|Categories: SEO|Tags: , |

7 Essential SEO Tips for 2017

Every year, SEO gets a bit more complicated as Google updates its algorithms (without revealing too much in the process). The best SEO practices in 2017 continue to focus on optimizing your website for faster, more relevant and interactive search results. In fact, the trends from 2016 have continued, with a heightened focus on mobile [...]

By |May 6th, 2017|Categories: SEO|Tags: |

3 Email Marketing Tips For Small Business Success

Email marketing is an important tool in your digital marketing toolkit. It's a great way to remind your customers about the great things your business is doing and it's also an effective tool for generating sales.  However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results [...]

By |April 29th, 2017|Categories: Uncategorized|

5 Local SEO FAQs You Never Knew You Needed Answered

Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence -- just read our latest blog post on why Local SEO may be the best investment you ever make.   Today we’ve decided to summarize 5 local SEO FAQs you didn't know you needed answered… or [...]

By |April 27th, 2017|Categories: Uncategorized|

7 Email Marketing Mistakes to Avoid

Unfortunately, many businesses make email marketing mistakes that cost them time and potential customers. Here are seven common email marketing mistakes most businesses make and how to avoid them.   Mistake #1: Not Segmenting Your List Do you send the same email to every subscriber on your list? If you do, you’re missing a major opportunity [...]

By |April 13th, 2017|Categories: Email Marketing|Tags: |

9 Stats That Prove Email Marketing Is Not Dead

One hundred and twenty-one. That’s the amount of emails that Entrepreneur claims the average person receives each day. With a number that high, it’s no wonder that for years we’ve heard the resounding cry that email marketing is dead. But, saturation does not mean death. In fact, it couldn’t be further from the truth. Here [...]

By |April 11th, 2017|Categories: Email Marketing|Tags: |
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