Learn essential strategies to rank higher in search results by focusing on three core aspects:
1) Identifying and fixing technical issues on your site
2) Ensuring content relevance
3) Building website authority
In this video, Kyle covers the importance of a thorough technical audit to uncover potential problems that might affect your site’s performance.
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Video Transcription
0:04
all right basic strategies to rank
0:06
higher in search results um usually I’m
0:09
looking at three different kind of like
0:11
the Three core things you know um are
0:15
there any technical issues on the site
0:18
uh how relevant is the content on the
0:19
site and how authoritative is the
0:21
website um so the the first one the the
0:25
technical audit you know technical
0:26
issues uh usually will want to do a
0:29
techn audit on the website to see if
0:32
there’s any issues that we can uncover
0:34
that kind of have to deal a little bit
0:36
more in issues that are technical in
0:38
nature you know like maybe metat tag
0:42
issues title tag issues SSL issues
0:45
crawling issues stuff like that just so
0:47
that we know is there anything
0:49
preventing Google from seeing the site
0:51
or crawling the site um in a way that’s
0:55
beneficial to the website and if so you
0:58
know what does it look like to get those
1:00
fixed uh the second thing we look at is
1:03
content relevance you know that tends to
1:06
take a little bit more time because we
1:08
need to know know what keywords re the
1:11
website’s actually targeting on a per
1:13
page basis um so we’ll usually look at
1:15
the site and determine you know what are
1:17
the priority pages on the website and By
1:20
Priority pages I mean what pages could
1:23
potentially have search traffic on them
1:27
um and then do keyword research on those
1:29
to find out what keywords that page
1:32
should be targeting to to to generate
1:35
search traffic and then we’ll want to
1:37
take a look at those pages to see you
1:39
are the pages actually relevant for
1:41
those keywords um so we’ll do that you
1:44
know for as many pages is there are
1:46
priority Pages um just to make sure that
1:49
that the website is relevant um and when
1:52
we’re doing that we’re also looking at
1:54
times at at content length I know that
1:57
Google is preferring uh longer form
2:00
content right now I’m not seeing very
2:02
many short content Pages ranking very
2:05
highly so you we’re generally aiming for
2:09
at least 500 but even better you know a
2:12
thousand words of content on the
2:15
page um and then last but not least is
2:18
the technical Authority or not the
2:20
technical the the the website Authority
2:23
itself you know is it um and we’ll use
2:27
tools like ATS or or or some rush to get
2:30
like a domain rating or domain Authority
2:32
score just to see um a little bit more
2:36
of like what that Authority is you know
2:39
most of those are are on a zero to 100
2:42
scale the higher the score the better
2:46
but generally the the competi
2:49
competitiveness of the industry is going
2:51
to determine the actual Authority that
2:54
that um is needed within that specific
2:57
industry so I know some Industries you
3:01
can be competitive at a domain of domain
3:03
rating of 10 um other Industries you you
3:06
won’t be competitive unless you have
3:07
like a domain rating of 50 um so you
3:10
know we want to do some research on that
3:12
to figure out you know both what is the
3:15
domain rating of the site in question as
3:18
well as what is the competitive domain
3:21
rating needed to to to essentially be in
3:25
the top um 10 results of Google um and
3:29
you know once we’ve figured that out
3:31
we’ll look at um you know usually that’s
3:34
going to be a reflection of the backlink
3:35
profile so if we need to improve that
3:39
then link building campaigns are usually
3:40
what we’re going to recommend
