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So far Phil Frost has created 433 blog entries.

Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks."  It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]

How to Use Google Analytics to Track All of Your Marketing

One of the things I admire about the small business owners I work with is the amount of effort they put into marketing their businesses. Most small business owners use a variety of different marketing channels including digital, print, direct mail, etc. Tracking digital marketing has become a fairly straightforward process, especially since online marketing [...]

6 Ways to Boost Your Google Ads Ad Click-Through Rates

When I was a kid I used to love watching Voltron on Saturday mornings.  In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies.  As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A [...]

4 Reasons Businesses “Just Say No” to Google Ads (When They Really Should Say “Yes”)

Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs?  The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.  It's simply impossible to remember every little detail if you try to wing [...]

7 Google Analytics Goals to Use for Your Small Business

Have you ever considered what a visitors experience is like when they're on your website? Are they engaged in your content, or do they leave without clicking to a new page? Are they reading your blog posts or moving on quickly? Which of your marketing channels are resulting in more leads or sales? Using Google Analytics [...]

13 Questions You Must Answer To Ensure Your Google Ads Campaign Is Set Up Correctly

I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads (formerly known as Google AdWords) is a big, hairy beast of a platform and it's nearly impossible to [...]

Why Many Businesses LOSE Money With Google Ads

Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google.  So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]

3 Steps to Reel In Customers from Social Media Marketing

One of my favorite commercials (yes, I have favorite commercials) is for the Banjo Minnow.  If you like to fish, then you've probably seen this lure in stores.  I liked that commercial so much that my dad eventually went out and bought the kit for me.   When you watch the commercial you'll hear reference [...]

6 Reasons Why Every Business Needs a Social Media Marketing Strategy

In case you haven't noticed, social media is not just a fad... It's also not just for teeny boppers. That means that it provides a valuable opportunity for your small business to reach a broader audience and market your products or services. Even if you already know this, you still might be struggling to answer this question... [...]