About nicole

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So far nicole has created 13 blog entries.

How Direct Mail Can Improve Digital Marketing Results

This is a guest post by Summer Gould of Eye/Comm Inc. For several years now, some marketers have claimed that direct mail is dead and digital is the best place to invest their marketing dollars. It seems that direct mail, since it has been around for a very long time, has fallen out of favor [...]

By |July 8th, 2016|Categories: Direct Mail, Lead Generation, Strategy|Tags: |

How to Market Your Small Business on YouTube Like a Pro

This is a guest post by Luke Harsel of Local Marketing Solutions With the ever-increasing accessibility to the Internet through tablets and mobile phones, society’s distance from reading seems to grow every day. Thanks to increased bandwidths worldwide, YouTube has quickly climbed to become the second largest search engine on the Internet. If a picture [...]

By |October 19th, 2015|Categories: SEO|Tags: |

How to Retarget Prospects Using Search Advertising (aka RLSA)

In the 3rd article of our 4-part Retargeting Advertising series, I’m going to cover one of the lesser known retargeting tactics, Retargeting with Search ads.  Most people are at least familiar with Display Retargeting, but did you know you can also retarget prospects using Search ads in It’s true, and if you’re already advertising [...]

Google’s Mobile Algorithm Update: What It Means for Local SEO

On April 21, 2015 Google is rolling out a big change to their search engine algorithm.  More specifically, they are expanding the use of mobile-friendly signals to rank websites in the mobile search results. According to Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, this update will have a bigger impact on search [...]

How to Get Citations for Local SEO

This is a guest post by Paul Richardson of LocalVox. The SEO industry has grown rather quickly in recent years. Along with this we have seen the emergence of a local SEO industry as well. While local and national SEO are similar in many respects, there are also some distinct differences between the two. One [...]

By |September 10th, 2013|Categories: SEO|Tags: , |

Getting Links With Guest Blogging

[Editor’s Note: In this article, Thomas shares some very useful guest blogging tips. And his story demonstrates the power and importance of persistent follow-up. Nice work, Thomas!] If you’ve read into search engine optimization (SEO) at all within the last two years then you have probably heard about guest posting or guest blogging in order [...]

By |April 30th, 2013|Categories: Uncategorized|

Why You Need to Be Where Your Customers Are Online

Online reputations can be tarnished in an instant. Anyone can post or write anything they want about your company. Entire communities of people can start a thread about your company. But do you know about it? With your online reputation always on the line, it’s important to know where you customer base “hangs out” online. [...]

By |February 13th, 2013|Categories: Uncategorized|

Retargeting: Look Bigger Than You Are Online

For small or medium-sized business, it’s not always easy to win customers from competitors, especially if your competitors are bigger brands with bigger marketing budgets. But without the big ad budgets, how can you stand out from the crowd? If you're like most other businesses, you're largely focused on getting people to your site in [...]

By |February 7th, 2013|Categories: Uncategorized|

5 Simple Steps to Profit with Display Advertising

Online advertising is a massive and complex industry.  The risks are high, but the payout is even higher -- making the temptation of media buying hard to resist. If broken into with tact and the right strategy, companies and individuals can see huge success and profits. The beauty of online advertising is that a small [...]

By |January 15th, 2013|Categories: Uncategorized|