One of the most common questions we receive is whether a business should use Facebook, Instagram, or both for their marketing. Despite the fact that Facebook and Instagram are owned by the same entity, and are both hugely popular social platforms, they have distinct differences. In this post, I'll break down the key differences between [...]
Do you ever wish you could see what your website users do when they are on your site? That way you can make changes to your website to better serve them? While I don't have a magic ball to give you that allows you to see your website's users, I do have a tool that [...]
Google Analytics is a tool Google developed to help webmasters understand their website's traffic. This information is highly valuable, and you should not ignore it. One of the key reasons Google created this tool was to help website owners provide its users with what they are searching for online. Not only does this help website [...]
This past month has been a busy one in the digital marketing world. Summer is in full swing and Google has been making some big changes to their suite of products and of course, their search engine. From an AdWords rebranding to Twitter cracking down on fake accounts, read on below for the rundown of [...]
Have you ever had a salesperson try to sell you something you don't need or want? Maybe it was the pushy DirecTV guy trying to sell you a package when you already have a cable television provider. You say, no thanks, but he keeps going. Finally, you just walk away. Usually, the reason you don't [...]
Summer is here, and things are heating up online in more ways than one. Some people are heated over the wrong dates associated with their content in Google's search results, and others are upset over lost rankings due to a Yoast bug. It's not all bad, though. There are also some exciting updates this month [...]
Content marketing is extremely important for any small business. But, unfortunately, people waste a lot of time and money on content marketing. Does this mean you shouldn't invest in content creation and marketing? No. It's quite the opposite. And that's the point of this blog post. Content isn't meant to be written, published, and forgotten [...]
The digital marketing world is always changing, and it can be hard to keep up with all of the newsworthy updates that happen. That's why, we're starting a news series where each month we'll be rounding up the most important digital marketing news items and curating them for you in one place. May has been [...]
Facebook is the most popular social network in the world with 1.8 billion monthly active users that cover almost every demographic out there. Therefore, your target audience probably uses it, so it's important to take advantage of it when marketing your business. Creating content for social media can be quite overwhelming when you're already publishing [...]
They say a picture is worth a thousand words. Not only do photos on your website pages help to bring clarity to your content, images make content more desirable because they are visually appealing. Looking at big blocks of text isn't exactly motivating. But if you break up those blocks of text with images, most [...]
