For many small business owners, the idea of using social media can be overwhelming. Some tell us they feel that it's a waste of time and that they don't need to use social media. They believe only bigger brands benefit from it. This is simply untrue. It's actually quite the opposite. Others recognize the importance [...]
If you're like most people, you struggle to come up with Google Ads headlines. It's only 30 characters, but it's the hardest 30 characters you'll ever write. You know what you put in the headline matters, which is why it can be like pulling teeth to come up with an effective headline. The good news [...]
There's a lot to be thankful for this November. Google has given us a lot of information over the past year to help us better serve our consumers online. Social media platforms have implemented many new features to make it easier to reach out to consumers personally. As we reflect on the past year of [...]
October is almost over, and I'm glad to report that the digital marketing news this past month wasn't too scary. There's been some new features rolled out across Google Ads, Google My Business, and Facebook. These features seem to be setting the path for better user experiences in 2019. So, here we go - October's [...]
What happened to September? It seems like yesterday we were all waving goodbye to summer, and now here we are -- the end of September. This past month, Google sent out a lot more mobile-first indexing announcements, and there's also been a good amount of social media news. YouTube launched vertical video ads, Twitter is giving more [...]
It's time to dig a little deeper into Google Analytics. In our last FAQ post, I covered the basic information you can derive from the platform. Now, we're going to look into your site's users and what they are doing while on your site. What is the difference between users and sessions? When you look [...]
If you're a local business trying to market your products and services online, you need to know about local SEO. Research finds 60% of American adults use their mobile device to search for local products and services, and half of the consumers that perform a local search on their smartphone visit the store the same [...]
Welcome to another edition of Main Street ROI's Digital marketing news roundup. Each month, we review the most important advancements in the digital marketing world. August brought us a Google algorithm update, Facebook tools devoted to improving the mental health of users, and a sneak peek of possible new rich snippets. Let's start with the [...]
Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
One of the most common questions we receive is whether a business should use Facebook, Instagram, or both for their marketing. Despite the fact that Facebook and Instagram are owned by the same entity, and are both hugely popular social platforms, they have distinct differences. In this post, I'll break down the key differences between [...]
