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About Pete Kennedy

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So far Pete Kennedy has created 106 blog entries.

The Top 6 Reasons to Invest in Local SEO for Your Small Business

At this point, most small business owners understand and agree that SEO is important. It's hard to find someone who doesn't use Google as a way to research the products or services he or she is looking to buy. So it makes sense to business owners that they should aim to rank at the top of [...]

By | February 3rd, 2017|Categories: SEO, Uncategorized|Tags: , |

Vanessa Lane: Team Member Spotlight – February 2017

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Vanessa Lane. How did you get into digital marketing? My passion for working with entrepreneurs and small business owners led me into the field of digital marketing.  I had been working on a freelance [...]

Kaitlin Smith: Team Member Spotlight – January 2017

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Advisor, Kaitlin Smith. How did you get into digital marketing? My degree in college was Spanish with an emphasis on business and communication. While I enjoyed Spanish, the business side has had a much bigger [...]

By | December 26th, 2016|Categories: Our Team, Team Member Spotlight|Tags: |

Kirsten Hopstaken: Team Member Spotlight

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Web Developer, Kirsten Hopstaken. How did you get into technology? I have always had my strengths in math, physics and chemistry and started my education in the medical field. First for clinical laboratory and later I [...]

The 6 Key Metrics to Track in Your Email Marketing

Email marketing can be powerful and far-reaching -- more people use email than Facebook and Twitter combined -- but you won't get far if you're going in blind. Email marketing is like any other form of online marketing -- you'll only succeed if you optimize, and optimizing requires data. But which data should you track to [...]

By | October 4th, 2016|Categories: Email Marketing|Tags: |

Email Marketing 101: 4 Ways to Build Your Email List

In my last article, I presented key reasons that email marketing is important for your business. If you’re just getting started, then you’ve probably realized there is one glaring problem. You don’t have an email list. Without a list, you probably agree that email marketing is important but you have no idea how to get started. Not [...]

By | September 28th, 2016|Categories: Email Marketing|Tags: |

10 Email Ideas: Use One of These When You Have Writer’s Block

You know how important it is to engage with your email list. You also know how email is a great tool for generating leads and sales. But, that doesn't mean you always have ideas on what to send! Even the best marketing professionals can get so wrapped up in a project that the creativity just [...]

Team Member Spotlight July 2016: Josh Hacking

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Digital Marketing Analyst, Josh Hacking. How did you get into marketing? I first got into marketing as an intern with a small company doing social media marketing and eventually became the social media coordinator managing all [...]

By | July 13th, 2016|Categories: Team Member Spotlight|

Nicole Lisanti: Team Member Spotlight — June 2016

Every month, we feature a member of our team here at Main Street ROI. This month, we’re featuring our Marketing Coordinator, Nicole Lisanti. How did you get into marketing? I wanted to be a news broadcaster, so when I got out of school I took a job with a Media Direct Advertising company working in [...]

Law Firm Search Engine Optimization (SEO) Tips

If you’re like most attorneys, you’re interested in search engine optimization (SEO) as a way to get in front of prospective clients who are searching for the services you offer. Why “SEO” Traffic Is So Valuable Every day, more consumers and businesses are using the internet to find attorneys. For example, if you’re a New [...]