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About Heather Frederick

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So far Heather Frederick has created 2 blog entries.

What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign
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What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign

Google Ads, SEO

What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign

A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]

By Heather Frederick|May 16th, 2022|Categories: Google Ads, SEO|

Facebook Ad Objectives Explained: What You Need to Know
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Facebook Ad Objectives Explained: What You Need to Know

Facebook Ads

Facebook Ad Objectives Explained: What You Need to Know

We talk a lot about how Facebook Ads are great because of their ability to target the exact audience you’d like to reach, but another key feature that makes Facebook Ads stand out for small businesses is its campaign objectives. Because you have to set a campaign objective at the jump, you’re automatically forced to [...]

By Heather Frederick|May 6th, 2022|Categories: Facebook Ads|