Elliot

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About Elliot Allan

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So far Elliot Allan has created 21 blog entries.

What You Need to Know About Google Quality Score

Whether you use Google AdWords all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors.  This score is also used to determine your cost per-click (CPC) and ad rank [...]

By | December 16th, 2017|Categories: Pay Per Click Advertising|Tags: |

The Mechanics of Google AdWords Optimization

The duties and role of an AdWords specialist are very similar to that of a car mechanic. Yes, you heard that right. Your old trusty mechanic, with a rag in his back pocket, wrench in his hand and covered in oil from head to toe is pretty much exactly the same as the average AdWords [...]

By | December 7th, 2017|Categories: Pay Per Click Advertising|

Why Hosting a Thanksgiving Meal Is Like Preparing Your SEO Strategy

Ask anyone here at Main Street ROI what comes to mind when talking about November, and inevitably the answer will be “Thanksgiving!” While everyone has different Thanksgiving traditions be it watching the Macy's Parade or afternoon football, there's no question that the biggest focus is placed on the food. Thanksgiving dinner is most definitely the kickoff [...]

By | November 10th, 2017|Categories: SEO|

How to Use Google Analytics to Ensure Digital Marketing Success in 2018

It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]

By | October 28th, 2017|Categories: Tracking and Analytics|

The Latest with Google AdWords: October 2017

The AdWords landscape as we know it is an ever-changing playground. Google strives to provide a better experience for the user and a more robust, effective way for advertisers to target and engage with their audiences. Main Street ROI, as always, has you covered with a roundup of some of the latest news and updates over [...]

By | October 12th, 2017|Categories: Pay Per Click Advertising|

The New AdWords Interface – A Pick Of The Best Additional Features

The new interface is finally here, and I’ve been lucky enough to test the Beta version out. Google recently stated it will be rolled out to every advertiser by the end of 2017. The reason for the change was to “make the platform faster and easier to use than the current version.” In this article, [...]

By | August 16th, 2017|Categories: Pay Per Click Advertising|Tags: , |

AdWords Update: Dynamic Search Ads as Groups in Standard Campaigns

Google recently launched a new AdWords feature in the interface which allows you to create Dynamic Search Ads as groups in standard campaigns. When setting up a campaign you can now select a check box to "enable dynamic search ads for this campaign" and then you can set up an ad group with the group [...]

Expanding AdWords Exact Match: What This Means For Advertisers

“Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. You shouldn’t have to build out exhaustive keyword lists to reach these customers, and now you don’t have to.” - Google In today’s age of ‘semantic search,’ which seeks to improve search accuracy [...]

How to Stay Ahead of the Trend in SEO

Strategies used for Search Engine Optimization are evolving, and to keep up with the competition it is always important to know what works and what doesn’t - as well as what is trending and what to expect! While some SEO techniques have been used for several years and still remain prominent, there are many new ones [...]

By | May 11th, 2017|Categories: SEO|Tags: , , |

7 Essential SEO Tips for 2017

Every year, SEO gets a bit more complicated as Google updates its algorithms (without revealing too much in the process). The best SEO practices in 2017 continue to focus on optimizing your website for faster, more relevant and interactive search results. In fact, the trends from 2016 have continued, with a heightened focus on mobile [...]

By | May 6th, 2017|Categories: SEO|Tags: |