BradJohnson

About Brad Johnson

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So far Brad Johnson has created 18 blog entries.

Guide to Structured Data and Schema Markup for Small Business SEO

Have you heard the phrases “schema markup” and “structured data” and wondered what exactly they mean, and what impact they have on search engine optimization? In this article, we’ll bring you up to speed...  Here’s what we’ll be covering:  What is structured data? What is schema markup?What’s the difference between the two? Why is schema markup important [...]

By |June 9th, 2022|Categories: SEO|

SEO FAQ: Why Isn’t My Website Showing Up On Google?

Google searching is the primary way that people find businesses on the Internet. In order to be found, your company’s website needs to show up on the first page of Google. 90% of all Google clicks never go beyond the first page.  It’s frustrating when your site hasn’t ranked on page one yet, or isn’t [...]

By |June 1st, 2022|Categories: Search Engine Optimization, SEO|

What are Featured Snippets and How Can You Appear In Them?

The world of SEO is full of interesting trends and opportunities to apply to your website. If you’ve been looking for different strategies to increase your traffic and content’s clickthrough rate, chances are you’ve heard of featured snippets.  Google–being the dominant search engine–is always looking for ways to make its search engine results pages (SERPs) [...]

By |May 31st, 2022|Categories: Search Engine Optimization, SEO|

How to Start a Blog For Your Small Business in 7 Simple Steps

Are you considering launching a blog for your company? If so, it’s one of the smartest marketing decisions you can make. Small businesses with blogs experience 126% more lead growth and 55% more website visitors than those that don’t have them. (Sources: Oberlo; ActiveBlogs) Taking your blog idea and successfully implementing it is not easy, [...]

By |May 27th, 2022|Categories: Search Engine Optimization, SEO|

New Website Launch Checklist: What to Look Out for When Launching a New Site

Have you discovered aspects of your website that aren’t up to modern standards? Are you rebranding your business with a new logo and graphics, too? You’ll want to relaunch your website to ensure your brand elements look cohesive. Relaunching a website is no cakewalk, though. Your website includes frontend elements like your brand colors and [...]

How to Conduct an SEO Content Audit

Many business owners launch their blog with high hopes of ranking on page one of Google right away—only to discover the time and effort involved. Feeling like there’s too much to keep up with is also one of the top 4 reasons why small businesses don’t invest in SEO. That being said, SEO is so [...]

How to Create an SEO-Friendly Website Structure

Though website usability has improved by leaps and bounds since the 1990s, that doesn’t mean everything is perfect. One such area of website usability that’s crucial to get right is your site architecture. A website structure is the organizational layout of every URL on a website. Your structure includes everything from the top-level navigation and [...]

How Long Does SEO Take to Work?

When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business. While SEO can be highly effective, it’s not the quickest marketing strategy. As a small business owner, you may be [...]

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