About Test

/About Test
About Test 2017-11-12T10:14:58+00:00

Main Street ROI is a digital marketing agency based in New York City.

Our mission is to help small businesses survive and thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.

Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. See what our clients have to say.

 

Our marketing advice has been featured in…


 

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Founders


Phil Frost

Founder & Chief Operations Officer

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s training programs.

Phil is an expert in online advertising, marketing analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

When Phil is not working, he enjoys running “barefoot” (he wears huarache sandals since his wife no longer lets him run totally barefoot) in Central Park in New York City. He is also a member of the Determination running team where he raises money for the American Cancer Society by running road races in the 5 boroughs of NYC.

Phil lives with his wife Erin and daughter Violet in Manhattan.

 

Peter Kennedy

Peter Kennedy

Founder & Chief Marketing Officer

Peter is Founder and CMO of Main Street ROI. At Main Street ROI, Peter leads the company’s growth initiatives, including developing strategic partnerships.

Peter is an expert at direct-response copywriting, email marketing, conversion strategy and search engine optimization (SEO). Peter’s marketing thought leadership has been published on leading business news sources including Forbes.com, Inc.com, FoxBusiness.com, MSN.com.

Peter earned his bachelor’s degree, magna cum laude, from Harvard University.

Before Main Street ROI, Peter was a drummer in New York City, where he recorded albums and performed regularly with various rock and hip-hop bands. He misses his former life as a rockstar, but being co-founder of Main Street ROI is almost as cool.

He lives with his wife Samantha and son Ian in Connecticut.

 

Team


 

Morgan Gertler

 

Morgan Gertler

Digital Marketing Advisor

Morgan is a Digital Marketing Advisor at Main Street ROI. She is responsible for overseeing online marketing campaigns, as well as being a main point of contact for clients. Morgan oversees campaigns such as search engine optimization (SEO), search engine marketing (SEM) email marketing and social media marketing.

Morgan earned a Bachelor of Arts degree in English with a concentration in Writing from Montclair State University. She started working with small businesses right out of college by building cost effective, high converting websites. After working with small agencies for a few years, she became a Digital Marketing Advisor at a large Digital Marketing Agency in Manhattan. She’s helped manage the online campaigns of small businesses across many business verticals. She aims to provide top-notch service and enjoys building strong relationships with her clients.

When away from the computer, you can find Morgan teaching a yoga class or spending time with her mixed breed dog, Jagger (and yes, he’s got the moves!). As a native New Yorker, she always enjoys a good bagel and will be loyal to the New York Giants no matter how badly they are playing.

 

Lisa Green

 

Lisa Green

Digital Advertising Analyst

Lisa is a Digital Advertising Analyst at Main Street ROI. She is responsible for planning and optimizing paid search campaigns for our clients, with a primary focus on generating web leads and improving ROI from ad spend.

Lisa comes to us with more than five years of SEM experience and has managed accounts across a variety of top brands and Fortune 500 companies, ranging from retail to education to real estate. She holds a degree in Mass Media Studies from Hofstra University.

Outside of digital marketing, Lisa enjoys spending time with friends and family, watching bad reality television, and playing country music with her band.

 

Kwasi Asare-Darko

 

Kwasi Asare-Darko

Digital Advertising Analyst

Kwasi is a Digital Advertising Analyst at Main Street ROI. He is responsible for planning and optimizing paid search campaigns for our clients, with a primary focus on generating web leads and improving ROI from ad spend.

Over the years, Kwasi has worked with startups and Fortune 500 brands to improve their marketing. He earned his Bachelor of Computer Science degree from Principe College, with a minor in Economics.

When he’s not analyzing digital advertising data, Kwasi likes to travel, spend time with family and try new places to eat.

 

Elia Kopreski

 

Elia Kopreski

Digital Advertising Analyst

Elia is a Digital Advertising Analyst at Main Street ROI. She has been working in the paid search industry for 4 years and is certified in Google Adwords Search and Display. Elia manages client paid search accounts across many platforms, including Google (Search, Display & Youtube), Bing, Twitter, Linkedin and Facebook.

Elia holds a Bachelor’s degree from the University of New Hampshire and is an alumnus of the Women’s Business Development Council. When Elia is not working on Main Street ROI projects, she is working with her business IncrediCause, which helps non-profit organizations with digital marketing.

Elia enjoys spending her free time traveling, hiking, sailing, scuba diving, tutoring Spanish, and spending quality time with her 3 sons and husband in Southern CT.

 

Matt

 

Matthew Berg

SEO Analyst

Mat has over 14 years of online marketing experience and a solid background developing effective SEO/SEM and online media solutions for clients in a variety of industries. Throughout his career he has refined his ability to satisfy client requests by conducting detailed needs-analyses and establishing effective plans to meet overall campaign goals. Central to his role in this industry is achieving a strategic approach to solving a client’s needs by setting measurable goals while concentrating on return on investment.Originally from Chicago, Mat currently resides in Sacramento with his daughter. Over the years Mat has enjoyed playing in various indie-rock bands, however, he is currently on the wrong side of 30 to ascribe to the rock n’ roll lifestyle. Mat also enjoys snowboarding/skiing in Tahoe, camping, basketball, and travel when time and money allows.

 

Victor Wu

 

Victor Wu

Technology Lead

Victor is the Technology Lead at Main Street ROI. He is responsible for creating and managing our websites, as well as all the other technical aspects in our business. Victor earned his BA in Information Technology and a Minor in Business Administration from Rochester Institute of Technology. Victor was first introduced to the Technology world working at Frontier, Kodak, and Paychex, and later earned his CCNA certification at Cisco Systems Incorporated. In his free time Victor likes to work out, go on a good run, and read about the newest and the greatest technology and practices

 

Kirsten Hopstaken

 

Kirsten Hopstaken

Web Developer

Kirsten is a member of the Web Development team at Main Street ROI. She is responsible for optimizing client websites for SEO, building mobile-friendly websites, and creating advertising landing pages.Kirsten earned her Bachelor degree in Medical Imaging and has a minor in Psychology. She moved from the Netherlands, to France and later to the U.S., where she started a new career. She became an online entrepreneur, building, designing and selling websites. Later she moved on to become a freelance web developer assisting clients with their projects, while on the side studying to become a certified web developer.When not behind a screen, Kirsten enjoys walking with her dogs, playing the piano and – in the Dutch tradition – biking. After school time she is busy taking care of her three kids and enjoys spending time with them.

 

Lisa Fritscher

 

Lisa Fritscher

Writer & Social Media Coordinator

Lisa is a writer at Main Street ROI. She is responsible for creating articles, blogs, and website content for our clients, as well as both internal and external social media campaigns.

In nearly a decade as a freelance writer and editor, Lisa has worked for a variety of clients from major national publications to small family-owned companies. She holds a BA in psychology and is able to put herself into customers’ mindsets to understand their needs and desires. Her goal is to provide actionable, useful content that is written for human readers, yet ranks well in web searches.

Lisa’s home base is Central Florida, but she has been bitten by the travel bug and loves roaming the country. In her spare time, Lisa is pursuing a graduate education in astrophysics. She also enjoys video games, reading, theater, and dance.

 

Andrea Rozman

 

Andrea Rozman

Member Service Manager

Andrea is the Member Services Manager at Main Street ROI and is here to assist you with getting your questions answered and your problems resolved. Andrea brings years of multi-tasking experience after working in IT project management departments for companies like Pfizer and Blue Cross Blue Shield. She has a degree in English from Western Michigan University. When not on the phones and on the laptop, Andrea spends a lot of time relaxing at home in Michigan with her husband and son, always waiting for football season to start again. Go Bears!

 

Nicole Lisanti

 

Nicole Lisanti

Marketing Coordinator

Nicole is the Marketing Coordinator at Main Street ROI. She is responsible for all of the email marketing, product fulfillment, and social media campaigns each and every week.

Before joining the Main Street ROI family, Nicole worked for Grey Direct as an Account Executive on the Chase account. Nicole graduated from SUNY Oneonta with a degree in Speech Communications.

Nicole works primarily from her home office in Stratford, CT while raising her 2 beautiful children, Nathan and Portia.

 

Michael

 

Michael Cianciulli

Junior Marketing Analyst

Michael is a Junior Marketing Analyst at Main Street ROI. He helps research, create, and manage digital marketing campaigns for clients.

Michael is in his fourth year at Hofstra University where he studies marketing and business. He plans to obtain his MBA after graduating.

Outside of school and work Michael spends his time with his family, playing golf with friends, and cheering on the Yankees and the Patriots while shaking his head at the Knicks. He is also an avid fan of European Soccer.

 

Jason Abrishami

 

Jason Abrishami

Junior Marketing Analyst

Jason is a Junior Marketing Analyst at Main Street ROI. He helps research, create, and manage digital marketing campaigns for clients.

Jason earned his degree in Business Management & Finance at Brooklyn College. He was one of four nominees selected by Brooklyn College for consideration to be included in Forbes magazine profile of college students.

Outside of work Jason spends his time with his friends & family, playing guitar, enjoying nature, traveling, and reading.