SEO is like a slow burning fire. Once you get it started, you need to add more wood to it to keep it going.
Think of your website as the fire, and SEO tasks as the wood. Each piece of wood you add, the longer it will burn (work for you).
Below, I’m providing you with a few tips that will keep your SEO fire burning hot. These tips will help boost your site’s optimization for users and search engines…
#1: Optimize Title Tags
Title tags are the first part of a search result snippet Google users see and you want those tags to be related to the search terms you’re looking to rank for. Not only does this help the search engine, but it also makes it clear what your page or article is about.
In the above example, you can see the search snippet’s title tag is “Pros and Cons of Social Media Marketing | Main Street ROI.”
It’s important to include a keyword phrase in your title tag. This can boost click-through rate because users’ eyes are drawn to the keyword phrase they just typed into the search bar.
#2: Create Pages for Every Service or Product Offered
Every page of your site can be ranked by Google to make it visible to your target audience. When you don’t have a page about a particular service or product, you may lose out on the opportunities that come with being in the search results for it.
Many businesses make the mistake of creating one page that lists all of their products or services. This means the page is much less specific than a page dedicated to a single product or service. Google is looking to provide the most useful pages for the people searching, so a specific page is more likely to satisfy a user.
Check to make sure you have a page for every service or product that you want to promote in Google. If you don’t have a page for a particular product or service, create one.
#3: Expand Thin Content
Each priority page that you want to rank higher in Google should have at least 500 words of content. It should tell readers what the page is about, even if it’s just a page of images and videos.
Every page of your site should target a particular keyword phrase as well. This will increase the chances of your site being ranked well.
#4: Add Internal Links to Priority Pages
Priority pages are your services or product pages, and you want to drive as much traffic as possible to them. That’s why you should make sure to link to them from other pages on your site, like blog posts.
For example, if you’re a dentist and you have a blog post that talks about teeth whitening, you should link from the blog post to your teeth whitening services page. When someone reads your post on teeth whitening, they can easily click through to learn more about how you can help them.
Like with this blog post, I will link to our SEO services page because it relates to the topic.
#5: Set up Google My Business
Optimizing your business locally is a necessity for local business owners. Start by creating a Google My Business page, which is basically the modern-day version of the Yellow Pages. Complete all of the sections of the listing and use keyword phrases your target audience uses when searching for a business like yours.
Once your Google My Business (GMB) listing is verified and completed, be sure your website has the same Name, Address, and Phone number on every page and that it matches what is listed on GMB. This keeps things consistent and lets Google know it’s accurate.
An easy way to ensure every page has the correct information is to include it in the footer so that it carries through across your website.
Read this article for more GMB tips: 11 Steps to Improve Your Local SEO.
#6: Build Citations
Citations are mentions of your company’s Name, Address, and Phone number, and the most common form of citations are listings in online directories. All of these listings should match and be complete, meaning your business Name, Address, and Phone number (known as your “NAP”) should be consistent across directories. Any inconsistencies can hurt your local SEO rankings.
#7: Request Online Reviews
Reviews are not only beneficial to people considering your services or products, but Google considers them as well when ranking your site.
When you have clients who say they are satisfied with their experience, ask them to leave a review on Google, Yelp, or Facebook so they can let other people know.
Tip: Some people don’t know how to leave online reviews. Create a page on your site with instructions on how to leave a review with links to where you want them published. Or, you can even send an email to repeat customers with a link to post a review.