youtube video ads

How to Double Your Website Conversion Rates

This is the 2nd article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. As a refresher, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means today we’re covering Pillar #2, Website Conversion. If you’re already generating leads and sales from your website, then one of your biggest [...]

By Phil Frost|March 22nd, 2015|Categories: Conversion Rate Optimization, Copywriting, Email Marketing, Pay Per Click Advertising, Strategy, Tracking and Analytics|Tags: conversion rate optimization, email follow-up, remarketing, retaregeting, website conversions, youtube video ads|

My Results Testing YouTube Video Ads

Over the past couple months I've been testing YouTube video ads and I want to share my findings. At first, I have to admit I was extremely skeptical about YouTube video ads. But based on my tests, there is one format in particular that I now recommend every business go try. There is a lot [...]