In 2016, Google made $79.38 billion in revenue from advertising. That number tells me that not only are a ton of people using Google AdWords, but also that Google AdWords is highly effective. Adwords is not a good choice for every small business. If nobody is searching on Google for your products or services, then [...]
Last night while my mom was talking to my daughter on speaker phone I thought it would be fun to ask her how many people she thought attended a webinar I presented for Target Marketing's audience. Her answer was "5". :) I laughed and told her to multiply that by 100. Yup, over 500 attended [...]
Let's see if you can guess what I believe is the best marketing opportunity for small businesses. I'll give you 5 helpful hints. Don't cheat! See if you can guess before scrolling all the way down for the answer at the end. Hint #1: Fast Results With this marketing tactic, I've seen clients generate [...]
Most small business owners put all their focus on getting more visitors to their websites. But getting visitors is only half the battle. What happens when people land on your website? Are they calling you, eager to do business with you? If not, you need to revamp your website copy... Here are 7 keys to [...]
I just recently moved to San Francisco and I've been going to lots of networking events so I can meet new people (and get out of the house - I work from home). As a result, I've been speaking with a lot of small business owners. Naturally, the topic of online marketing (SEO, PPC, etc) [...]
We love Internet marketing because it’s often faster, easier, and more affordable to implement and test than other media. I always recommend that small businesses invest in online marketing and make it a key component of their marketing. Unfortunately, it’s also really easy to lose money, too. Here are what I consider to be the [...]
