phone call tracking

How To Track Phone Calls Without Sabotaging Your SEO

During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this article.   Even if you're already tracking your phone calls, I urge you to read this [...]

How Do You Track Local SEO Campaign Performance?

When it comes to tracking digital marketing campaigns, I'm a huge fan of Google Analytics.  It's free, easy to install, and fairly easy to use once you get familiar with all the reports.  But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO [...]

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