Did you know that the structure of your website plays a critical role in search engine optimization (SEO)? And it's possible that the current structure of your website is holding you back from ranking in Google. When I say structure, I'm not talking about the code and meta tags on your webpages. Yes, that's important, [...]
If you're using SEO or Google AdWords, here's a rule you must follow: aim for the bullseye, first. This rule is so critical to success with search engine marketing... and yet most people don't follow it. And in this article, I'm going to explain what "bullseye" keywords are, why they're so important, and how you can [...]
The last week or so, I've had several conversations with our clients about their 2012 marketing plans, goals, and challenges. And a few things have stood out. Overwhelmingly, the #1 goal they have, when it comes to their online marketing, is to get more traffic from Google. And specifically, they're interested in getting FREE traffic [...]
Whenever I'm speaking with a potential client about an online marketing, I almost always recommend they start out with pay per click (PPC) advertising. Why? Because it’s the fastest way to get your marketing message in front of a laser-targeted group of potential customers. (And I usually recommend starting with Google AdWords because it’s the [...]