Whether you're new to Google Ads or a wily veteran, I can pretty much guarantee you will eventually fall victim to Campaign Tunnel Vision. This little-known ailment occurs when you overly focus your attention and effort on just one piece of your sales funnel at the expense of all the other key areas. For example, [...]
If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales. Intuitively, this makes sense and is [...]
Your website has just one job: to sell. Sounds simple, but there's a catch. Not every visitor to your website is ready to buy. In fact, the vast majority of your website visitors are not ready. Think about that for a minute... Let's say you're a salesman and you have 100 people in a room interested in your [...]
Unless you're meditating or practicing yoga, you probably don't ever think about breathing. That's pretty amazing considering how critical it is to continually breathe in oxygen and exhale carbon dioxide. Despite rarely giving this any thought, our body -- specifically our autonomic nervous system -- takes care of this function for us every second of every single [...]
This is the 2nd article in our 4-part series covering the 4 Pillars of Effective Digital Marketing. As a refresher, the 4 Pillars are: Website Traffic Website Conversion Customer Value Tracking That means today we’re covering Pillar #2, Website Conversion. If you’re already generating leads and sales from your website, then one of your biggest [...]
When you boil it all down, digital marketing success is determined by just two numbers: RPV and CPV. If your RPV is higher than CPV, then you’re profitable. If not, you’re losing money on that particular marketing channel. Can you guess what these numbers are? In this article, I’ll define them and explain why it’s [...]
When I talk to business owners who are managing their own AdWords campaigns, they typically fall into one of the following two categories: First is the "set-it-and-forget-it" management style. They check in on the ads once a month (or so), but for the most part do not make any edits. In other words, they are not actively managing [...]
In this article, I'm going to give you my most powerful website sales optimization tool. But first, I need to tell you that there's no silver bullet when it comes to optimizing your website to generate more sales. Typically, it'll take multiple rounds of testing different variations of your webpage design, layout, offer and copy [...]
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Over the past several months, I've been repeating the same advice again and again to our private clients, Inner Circle members, and customers. Here's my advice: Dumb It Down. If you want to double your conversion rate -- so more people contact you and do business with you -- then you should make it blatantly obvious [...]
