Archive for the ‘Search Engine Optimization’ Category

In this new video, I explain the 3 (and only 3) ways to increase your sales from your website.

 
The funny thing about studying online marketing is that the more you learn about all the different facets of marketing, the less you realize you really know. Online marketing is truly like peeling an onion. On the surface and to many people, online marketing is synonymous with SEO and SEM. So that’s where they focus.

But that’s like staring at just a single pixel in a 27 inch computer monitor. Not until you take a step back, will you see how all those other pixels on the screen align to form the full picture.

That’s why I created this video (and future videos I’ll be sharing with you over the next week).

I want you to take a step back and identify your biggest opportunities to increase revenue from your online marketing.

When you watch this video, you’ll learn when website traffic is your #1 priority versus all of your other options. This is the same process I use with my Private Clients to make sure they are laser-focused every month on where they’ll get the biggest bang for their buck.

If you liked this video and you want to learn more about how I can personally help you improve your marketing results, then email moc.iorteertsniamnull@hguorhtkaerb. You’ll receive an email with details about our Marketing Breakthrough program so you can see if it’s a good fit for you.

Last Friday I had lunch with an old college friend and her boyfriend, Tim.  Tim has been working on a new minimalist running shoe for the past two years and he’s just about ready to bring it to market.  Hence, the meeting with me to pick my brain about next steps.

If you know anything about my extracurricular activities, then you can see why this would be a match made in heaven.  Not only do I love running, but I just so happen to run in huarache sandals.  That’s as minimalist as you can get without running barefoot.  (By the way, I ran barefoot for a while until Erin threatened to leave me if I didn’t wear something on my feet… sandals were the compromise. )

So there I was, sitting in a French Bistro with the sun beaming outside the window, just as happy as can be talking about the two things I love almost as much as my family: online marketing and minimalist running. I figure I have to wait about 10 years in order to combine all three when Violet starts running. :)

During our conversation Tim asked about SEO and AdWords advertising.  He was curious to learn more and see which one was a better fit.

My answer? Hands down AdWords advertising is where he should focus his attention.  Of course, he shouldn’t ignore SEO completely, but that’s not the path to profitability and sustainability if you’re launching a new product or service.

I’ll also point out the fact that Tim did not even bring up social media.  If he had, then my answer does not change.  Social media is not your answer when you’re just starting out.

Tim’s #1 priority in the short term is to find his ideal selling strategy. In other words, he needs to figure out as quickly as possible the optimal price point, sales copy, website layout, cart abandonment follow-up sequences, upsells, retargeting sequences, referral programs, and iron out any kinks in the delivery and return processes.

So how the heck do you do all of that?

Well you start by driving a consistent, dependable stream of traffic to your website and then you systematically test all of the moving parts in your sales path.  That’s the basic process to find your ideal selling strategy.  It’s not rocket science, but it does take time, discipline, and the most important variable is traffic.  Without a consistent stream of high quality prospects, then you can’t test anything.

And neither SEO nor social media will reliably provide this type of traffic.  That’s why online search advertising like Google AdWords is the best place to start.  As long as your ideal customers are going to Google to find your product or service, then AdWords is the best option available.  Focus on optimizing your selling path and then when you’re ready to expand your marketing, invest more into other channels like SEO or social media.

In last week’s article (3 causes of marketing failure), I explained that marketing fails when you don’t get enough Traffic, or enough Conversions, or when you aren’t properly Tracking your return on investment (ROI).

We refer to Traffic, Conversion and Tracking as “The 3 Pillars” because you really need all 3 in place to profit over the long-term.

Today, let’s talk about how you can get more Traffic.

There are tons of options… and I realize that sometimes all those options can get overwhelming.  So, in this article, I’m going to break traffic down into just 4 simple categories.

Here are the 4 major traffic sources EVERY business can (and should) be using:

1. Search engine optimization (SEO)

Search engine optimization is the process of getting web pages to rank at the top of search engines like Google.

Many people consider SEO to be the holy grail of marketing… and it’s easy to see why: when you’re ranking on the top of the search engines, you can get a recurring stream of new traffic and customers.

2. Online advertising

The next big category of traffic is online advertising.

There are 2 main types:

A) Search advertising: Google Adwords, MSN AdCenter, etc

B) Display advertising: Google Display Network, Facebook, retargeting, etc.

The big benefit of advertising is SPEED — you can get a campaign live and start getting new clicks almost immediately.

3. Social media marketing

Another major category of online traffic is social media.

No matter what business you’re in, your potential customers are spending time on websites like Facebook, LinkedIn, YouTube, Twitter, and Pinterest, or on blogs, or on review websites like Yelp.

Like SEO, the big benefit of social media is that it’s free.

And the first (and extremely basic) step to getting traffic with social media is to simply show up where your potential customers are already hanging out.

4. Referral marketing

Another big traffic category is referral marketing.

And there are 2 main categories of referral traffic:

A) Referral partnerships: where partners are sending you traffic (usually in exchange for commissions and/or reciprocation)

B) Customer referral programs: where you create incentives for your customers to refer other customers to your business

The big benefit of referral marketing is that referrals are typically the highest-converting traffic (e.g. it’s most likely to convert into leads and sales).

Recap: 4 Major Sources of Traffic

To summarize, here are the 4 main traffic sources:

1. Search Engine Optimization

2. Online Advertising

3. Social Media

4. Referral Marketing

And here’s one big piece of advice about traffic…

Lesson: NEVER Rely on Just 1!

You never want to rely on just 1 source of traffic… because if you are dependent on just 1 source, your business will be unstable and vulnerable.

For example, if you’re relying on Google ranking (SEO) for all your customers, you could go out of business overnight if Google changes their algorithm!

The good news is that EVERY business can take advantage of all 4 of these traffic sources. So if you’re currently relying on just 1 or 2 sources of traffic, you know what to do…

Here’s What To Do Now

Assess your current marketing activities: Are you using all 4 traffic sources, or are you missing some?

If you’re missing any, then make sure you include all 4 traffic sources in your marketing plan over the next 30-90 days.

By adding new sources of traffic, you’ll not only get more traffic and customers in the short-term, but you’ll gain more stability in your business over the long-term.

– Pete

I was asked an interesting question the other day: “Is search, social media, or mobile more important for your business?”

Do you know which of those you would say is #1 for your business? Are you using any one of them?

Well my answer is that you can not really separate them anymore. I predict the days of relying on just search or just social or just mobile will be over by 2015. Don’t believe me?

Let’s take a look at some facts:

Can You Rely On Search Alone?

Search engine optimization (SEO) and search advertising are both great ways to generate high quality prospects for your business. But can you rely on search while ignoring social and mobile? Unfortunately, not anymore. Here’s why…

Google now incorporates social media signals into their search engine algorithm. And most experts agree social will become more and more important in the years ahead. The reason is quite simple: Social media gives Google almost immediate feedback on what people like and dislike online. Google’s goal is to provide their users with the content they want and social media signals are a great way to ensure the results at the top are going to satisfy the searcher.

Now let’s take a look at mobile. Mobile internet traffic is estimated to eclipse desktop traffic by 2015. When that happens, I predict a big shift in the Google rankings as mobile friendly websites move up and other businesses that ignore mobile move down. Again the reason is pretty simple: Google uses user behavior signals in their search algorithm. So when people start bouncing (clicking the back button) on mobile unfriendly websites, then Google will move those websites down in the rankings and the mobile friendly websites will replace them.

I focused on SEO here, but a similar convergence is happening in advertising. Google AdWords now has social extensions that allow popular businesses to include Google+ data on their ads to increase click through rates. And I’ll get to advertising to mobile devices later.

Can You Rely On Social Media Alone?

I’m doubtful any business can rely solely on social media, but in case there are some out there let’s talk about why it’s not a good idea to ignore search or mobile.

In January, 2013, Facebook announced Graph Search, which is Facebook’s search portal. Clearly Zuckerberg believes search and social will converge and he already built the tool for Facebook users. When Graph Search graduates from Beta, it’s going to be important to optimize social media content for this new search engine.

Also, take a look at Google’s search results when you’re logged in to your Gmail or Google+ account. For many searches, Google now incorporates the webpages you and your friends have +1′d. So Google has already merged social and search and the lines will blur even more as Google+ grows.

Again, mobile traffic is on the rise and that means more and more of your social media traffic will come from mobile devices. If you do not post mobile friendly content and have a mobile friendly website, then you’ll soon lose some of your loyal followers.

Can You Rely On Mobile Alone?

Google recently published the results of a study on multi-device behavior. According to that study, 90% of the 1,611 responders said they use multiple devices to complete a task online. 98% of them completed that task in the same day. And here’s why all of this is important: Consumers rely on search to switch between devices!

So that means if you’re targeting mobile devices, then you simply can not ignore search. Otherwise you’re going to lose prospects who can’t find you once they switch to another device. This is also why you can’t ignore different devices if you’re relying on search advertising. Again, you’ll lose prospects when they switch to another device you may not be targeting.

But what about social media? Well according to a recent Nielson study, the most popular app activity on mobile devices is social networking. So ignoring social is not a great idea if you’re looking to capture the attention of prospects on mobile devices.

I hope you can see at this point how search, social media, and mobile are converging and the lines between them are becoming more and more blurry each day. If you don’t have your eye on all three, then your marketing campaigns will surely suffer.

If you’re in business for yourself, then you know how critical marketing is to the survival and long-term health of your business. You MUST have a steady flow of customers coming into your business, or else you’ll struggle to keep the lights on.

Unfortunately, a lot of businesses struggle with marketing. And today, I’m going to simplify the 3 main reasons why marketing fails.

Cause of Failure #1. Not Enough Traffic

This one’s pretty obvious. You can’t make sales without traffic. (By “traffic,” I mean new website visitors.)

Question: Where’s the best place to start getting traffic?

Answer: We almost always recommend starting with search engine marketing because you can get in front of people who are eager to buy what you’re selling.

Question: Should you start with search engine optimization (SEO) or pay per click (PPC) advertising?

Answer: Either is a good choice, but it depends on your situation.

If you have a budget to work with, then we suggest using PPC right away (and specifically, we recommend Google AdWords) because you’ll get traffic faster. The advantage of advertising is speed.

Meanwhile, we also recommend you invest in SEO, as early as possible. SEO is one of the best marketing investments you’ll ever make. Just know that it will take some time before the traffic starts to accumulate. If you’re starting from scratch, you’ll most likely be waiting at least 30 days before seeing significant increases in your traffic.

Here’s another key point: NEVER rely on just 1 source of traffic, or you’re putting your business at risk.

But of course, traffic is only one aspect of effective marketing…

Cause of Failure #2. Not Enough Conversions

No matter how much traffic you’re getting to your website, your marketing efforts will fail if you can’t convert website traffic into paying customers.

If your conversions are really low, then the first thing to assess is the quality of your traffic. You need to focus on attracting people who are able and ready to buy what you’re selling.

Assuming you’re getting quality traffic, then the next thing you should look at is your offer. Take a look at what your competitors are offering and make sure that your offer is competitive or superior. How does your pricing compare? Can you offer a stronger guarantee? Etc.

However, even if you’re generating a lot of leads and sales, your marketing will still fail if you’re making this common mistake…

Cause of Failure #3. No Tracking

Do you know which of your marketing efforts are working to attract new customers and which aren’t?

In other words, do you know what marketing investments have the highest and lowest return on investment (ROI)?

If you answered “No” to either of those questions, you’re not alone. As far as we can tell, most businesses do NOT track their marketing properly.

And it’s easy to understand why… Tracking sounds kind of boring. It sounds like hard work.

However, tracking is essential to effective marketing. Plus, there are tons of tools that make tracking easy. And I promise you that tracking becomes a lot of FUN when you start actually making money with your marketing.

The 3 Pillars of Effective Marketing

So, in summary, if you want to generate a consistent stream of qualified leads and new paying customers, you MUST have all 3 pillars in place.

1. Traffic: You need new visitors to your website

2. Conversion: You need to convert visitors into qualified leads and paying customers

3. Tracking: You need to know what’s working (and what’s not), so you can maximize your return on investment (ROI)

If you’re lacking any of those 3, then  you’re setting yourself up for failure.

Help Is On The Way…

If you’re frustrated with your online marketing results, or if you’re looking to take your online marketing to the next level, we’re developing a NEW resource that I think you’re going to love.

This new resource will help you clarify your very best marketing opportunities, so you start getting more traffic, converting more leads, and increasing your sales ASAP.

I can’t say much more at this point because Phil and I are still working hard on developing it  for you — it’s still “under construction.” But we’re really excited to share it with you.

(In fact, I’m so excited about it that I’m going to spend a good chunk of this weekend working away on it for you.)

We’re hoping to have it ready for you in about a week.

Stay tuned…

If you’re using SEO or Google AdWords, here’s a rule you must follow:  aim for the bullseye, first.

This rule is so critical to success with search engine marketing… and yet most people don’t follow it.

And in this article, I’m going to explain what “bullseye” keywords are, why they’re so important, and how you can find yours today, so you attract more customers.

What Are Bullseye Keywords?

In our SEO Jumpstart class, one of the major concepts we teach is search intent.

There are basically two categories of keyword phrases: buying-intent keywords and research-intent keywords.

Bullseye keywords are another name I use for buying-intent keywords. When a prospect searches a bullseye keyword, then there is no doubt that she is an A+ quality prospect. Your products or services are providing a perfect match for their search intent.

Here’s an example…

Let’s say you own a knitting store in San Francisco.  A bullseye keyword would be something like “knitting store San Francisco.” If someone searches that in Google, they’re a perfect prospect for you. You are hitting the bullseye.

On the other hand, a non-bullseye (research-intent) phrase in this case would be “knitting.” Someone who searches “knitting” might be a good prospect for you, but there’s a very good chance that they would NOT be a good prospect. They could also just be researching some knitting ideas.

Why Aim at the Bullseye?

A lot of people want to focus on the generic “research” keywords because they get so much more search volume. But don’t get distracted by the big numbers. Instead, focus on what actually matters: 1) getting more customers and 2) minimizing your risk.

Here are 2 reasons why I always tell people to start with bullseye (buying-intent) keywords, first:

• Faster rankings. When it comes to SEO, bullseye keywords tend to be easier to rank for in Google because they are longer phrases — and longer phrases typically have less SEO competition. Generally speaking, a 3-5 word phrase is going to be much easier to rank for than a 1-2 keyword phrase.

• Higher conversion rates. Your goal with SEO or PPC shouldn’t just be to get rankings or clicks. Instead, your goal should be to get more customers. And buying-intent keywords typically convert much higher than more generic research keywords.
  

Now, I’m not suggesting you should avoid research keywords altogether. Research keywords can be valuable for both for SEO and PPC. But I  recommend you start by aiming at the bullseye, because that’s usually the lowest-hanging fruit.

How to Find Your Bullseye Keywords

Here are 2 quick methods for finding bullseye keywords…

1. Brainstorm

The simplest way is to just brainstorm. Put yourself in your prospect’s shoes, and think: What would I search if I was shopping for company’s products or services? And then cross-reference your ideas using Google’s free keyword tool to make sure you are targeting phrases that actually get some search volume.

2. Spy on The Competition

You can check out what keywords your competitors are targeting. Look at their websites and also look at what keywords your competitors are advertising on in Google, using Keyword Spy.

Here’s What To Do Now

If you’re just getting started with SEO or Google AdWords, then start by identifying your bullseye keywords.

And if you’re already using SEO and paid search, then take another look at the keywords you’re targeting. Are you aiming at your bullseye keywords? If not, then you’ll want to add them to the mix right away. By focusing on buying-intent keywords, you’ll attract more qualified leads and paying customers.

Most business owners I talk to fully understand the value of search engine optimization (SEO).  They know every day more and more of their prospects are turning to search engines like Google to find their products and services.  Very few people will thumb through a heavy, dirty and dusty Yellowpages book when Siri will give you an answer in a matter of seconds.

And studies show that consumers will “Google” businesses even after viewing traditional offline advertising like TV, radio, and print.  So even if you’re not actively marketing online, chances are good your prospects are actively searching for you. And they are making quick decisions based on what they see, or in many cases don’t see.

Again, I know I don’t have to explain the value of ranking in Google when a prospect is searching for your solution.  Everyone “gets it” at this point.  That’s not the problem.

The problem is HOW.  How do you get your business to rank in Google?  This should be an easy question, but when you take a close look at all the options, then it’s easy to get frustrated and overwhelmed.  In fact, I’d argue the main reason businesses ignore SEO is because they are paralyzed by the options for how to get ranked in Google.

Let’s first take a look at the most obvious option: hire an SEO company.  That’s a simple task right?  Well… if you’re like most business owners I’ve talked to, then you’ve been burned by a shady SEO company in the past.  I won’t name any companies, but several big firms look more like aggressive, over-promising sales “Boiler Rooms” and less like consultants, or service providers.

As you know, SEO is a fairly new field, and there’s no such thing as a certified professional SEO consultants.  So this brings us to the first reason businesses tend to ignore SEO:  TRUST.  It’s not easy to find a trusted SEO provider.

But they do exist.  In fact, Main Street ROI partners with some of the best, most reputable firms and we’ll introduce you for free.  That doesn’t mean the SEO services are free :)  Nope, high-quality SEO services are not cheap, and that’s the second reason businesses put SEO on the back-burner.

Unfortunately, low cost SEO is extremely risky because if the consultant isn’t careful, then she can get your business banned from Google.  That could be a deathblow to your business.

So if you can’t afford a trusted SEO company, then you’re left with your final option: learn and implement SEO in-house.  Not a bad idea if you ask me :)

Only problem is there’s too much conflicting SEO information online.  And that’s reason number three for why SEO remains on the “to do” list. None of the information online connects all the dots into a cohesive strategy.  So you tend to end up with a bunch of random tactics and tools that don’t seem to make a dent on your Google rankings.

This is one of the main reasons we started Main Street ROI.  And this is exactly why we created SEO Jumpstart.  If you’ve been ignoring SEO because you can’t find a company you can trust, or you can’t afford one of the reputable consultants in our network, or you can’t piece together the free information online into a solid framework, then I encourage you to enroll in our upcoming SEO Jumpstart class.  Click here to learn more and see if you qualify.

Google rolled out a ton of major updates in 2012. And unless you’ve got a lot of extra time on your hands, you probably haven’t been able to keep up.

And so, in this article, I’m going to outline The New Rules of SEO that I’ve been recommending to all of my private clients. These are the rules you MUST follow, if you want to get ranked in Google and stay ranking over the long-term.

Rule #1. Quality, Not Quantity

Focus on very high quality, not quantity, when choosing which keywords to rank for in Google.

When you think about it, SEO is only getting more competitive. There are millions of new websites and web pages created every year, but there are still only 10 results on the first page of Google for your “dream” keywords. And you really need to be in the Top 5, or you’re practically invisible.

So my advice is to pick your keyword targets carefully. Instead of going after 100 keyword opportunities at once, start by focusing on the 1 to 10 (max) very best keyword opportunities.

And here’s another key tip: start by focusing on longer, more specific phrases (known as “long-tail” keyword phrases). When you focus on these “long-tail” phrases, you’ll typically rank in Google faster and attract higher quality leads.

Rule #2. “Go For The Gold”

If you want to win the Gold medal in the Olympics, you need to be the BEST.
Obviously, you’d never win the Gold medal with a half-assed effort! :)

And it’s the same with SEO.

This is just common sense….and yet, most people don’t give SEO their best shot. Most people just slap some keywords into their web pages (in their Title tags, body copy, etc) and they expect that’s going to get them on the first page of Google.

But there’s more to it than that!

Most importantly, you need to give the searcher what she really wants. Why?

Well, beginning in 2011 and continuing in 2012, Google started to raise the bar for content quality, and began penalizing sites for mediocre content and bad user experiences.

These days, if you want to get ranked in Google (and stay on top), you should create the page you’d want to find at the #1 spot if you were searching for your keywords. Create content that deserves to rank #1, and everything else gets much easier.

Rule #3. “Play It Safe”

In 2012, Google really started cracking down on manipulative SEO techniques. And when Google rolled out these updates, thousands of business owners saw their rankings (and revenues) plummet overnight.

I don’t have space to go into all the details here in this article… so here’s the really brief version of the story:

For years, website owners and SEO companies had been using risky tactics, like building artificial links to their websites, to try and trick Google’s algorithm and get their website ranked higher. And until recently, many of these tactics were working surprisingly well.

But when you try to trick Google, you’re taking a BIG risk… and just like a fugitive on the run, it’s only a matter of time before those bad decisions catch up to you!

Here’s my advice: If you want to maximize your SEO profits over the long-term, play it safe and avoid risky tactics. When you play by the rules, you won’t have to live in fear of the next big Google update. You’ll KEEP your rankings, and you’ll make more money over the long-term.

Ever wonder why so many businesses are blogging online?  In school, I don’t remember too many people who enjoyed writing papers.  Yet, everyone wants to blog nowadays and it’s for a very good reason – Blogging is one of the most powerful online marketing tools for just about any type of business.

Why?

Well, in this article I’ll cover the 5 main reasons.

First, blogging positions you as an expert in your field.  It’s almost instant credibility, analogous to writing a book.  So prospects will be more attracted to you versus your competitors who may not visibly be experts.  Think about it, would you rather go to the John, the chiropractor, or Joe, the chiropractor who publishes “the healthy back” blog?  I’d be more confident in Joe because he’s consistently publishing up-to-date information, which clearly displays his expertise.

Second, a well written blog can be leveraged to get more publicity via interviews and guest articles on other prominent websites.  Radio, TV, magazines, newspapers, new websites, and other media are always on the look out for experts and you’ll be much more attractive if you’re already publishing great articles on your blog.  I’m not saying you need to blog to get this type of PR.  It’s just a lot easier to get your foot in the door.

Third, your blog articles will give you more opportunities to rank in Google.  Typical business websites only have a handful a webpages.  Compare that to a website that publishes a new blog article every single week.  After one year you now have 52 webpages that could rank in Google and drive traffic to your website.  Each new blog article is like a tentacle pulling in new leads and sales.

Fourth, an active blog shows Google your website is “still alive.” This is critical for SEO purposes.  Google only wants to show up-to-date information in the search results so if your website hasn’t been updated in several months (or even several years), then that can hurt your rankings.  Each new blog article is a signal to Google that you’re still alive and someone is maintaining the website’s information.

And finally, fifth, your blog articles give you more opportunities to get links to your website.  Inbound links from other websites are the #1 factor in how Google ranks your website in the search results.  Think of each link as a vote in your favor.  By blogging, you’re creating fresh content that other websites can reference by linking to it on their sites.  And as you continue to get more and more links, Google will consider your website to be more authoritative, which in turn will boost your search engine rankings.

So there you have it.  If you’re not blogging in 2013, then you’re missing out on the opportunity to position yourself as the expert, get more publicity, and get more SEO traffic!

Last week I wrote about How to Get Multiple Listings in Google. If you’re under the impression that ranking #1 in Google is the Holy Grail of search engine optimization (SEO), then go read that article now and come back here when you’re done.

#1 is great, but I’d much prefer to be #1, #2, #3… and as many other listings as I can get in Google.  That’s how you truly dominate your market for your target keywords.

Once you understand this concept of multiple listings, then the question becomes, “What types of content should you create to maximize the number of prospects who click on your listings?”

Think about it like this – If you could get each of the top 10 listings on the first page of Google for a particular keyword, then what would those listings be in order to attract the most prospects to your website?  Obviously, if all 10 listings were basically the same, then some prospects will click to the 2nd page in Google or type in another keyword because the message may not resonate with them.

The trick here is to get different types of content to rank for the same keyword so you maximize your reach.  The same is true with advertising so this isn’t anything new. We’re simply applying a proven advertising tactic to SEO.

3 Messages to Maximize Clicks

In any industry, the 3 different messages you can use are:

1. Gain
2. Fear
3. Logic

The fact is, different people will respond to different messages. If you’re a dentist, then you may already know that some people are more drawn to positive (i.e. Gain) messages like “how to get a brighter smile” while other people are draw to negative (i.e. Fear) message like “how to avoid cavities.” And others may be more attracted to logic like “good oral hygiene can save you thousands in healthcare.”

The gain message attracts people who want to move toward pleasure and the fear message attracts people who want to move away from pain.  And the logic message attracts the so called “left-brained.”

Now the problem is we never know which message is going to resonate best with the person searching in Google.  So which type of message should you use for the webpages you want to rank in Google?

That’s a trick question because ideally you want to get ALL three of them to rank in Google for your target keyword.  That way you’ll maximize the chances your prospect will click on one of your listings.

next steps = identify keywords you want to get multiple listings for.. create webpages using the 3 different messages..

3 Steps to Multiple Listings That Maximize Clicks

Now that you understand the concept of multiple listings and multiple messages, it’s time to put it all together.  Here are the 3 basic steps to take advantage of this strategy:

1. Pick your target keywords
2. Create content (articles, videos, press releases, or audio) using the 3 different messages: Gain, Fear, and Logic
3. Publish your content on high-authority websites like YouTube, PRWeb, Facebook, Google+, etc

Again, to learn more about how to get multiple listings, read How to Get Multiple Listings in Google.