For about a year, my kids relentlessly asked for a dog, and my wife and I finally agreed to go look and get more information. Our plan was to see what kinds of dogs were available and how much they cost so that we'd be ready to buy one after we move into a bigger [...]
Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]
Whether you use Google Ads all the time or have toyed with the idea of starting a campaign, you've likely heard about Google’s ‘Quality Score’ -- the rating that Google gives your targeted keywords based on a number of different factors. This score is also used to determine your cost per click (CPC) and ad [...]
''People only see what they are prepared to see." Ralph Waldo Emerson was not talking about Google Ads when he penned that quote, but it fits perfectly with the topic of this article. When managing Google Ads campaigns, you will miss critical information unless you are prepared to see it. Not Everything Is As It [...]
Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good job of spelling out what types of businesses would benefit from search ads. Nor are they particularly forthright about what to expect with different-sized budgets. The whole Google Ads platform is designed with advertising [...]
I wish I had this list when I was just getting started with Google Ads... It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads is a big, hairy beast of a platform and it's nearly impossible to set everything up correctly unless [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
Want to know the one, most critical factor that will determine the success or failure with Google Ads? I'll give you a hint: it has nothing to do with copywriting, quality scores, landing page optimization, or any fancy automation or research tools. Don't get me wrong, those are all important, but they aren't the most [...]
You've probably heard the following quote attributed to John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." While that may have been true for John, that doesn't have to be the case anymore. When Google Ads campaigns are set up correctly, it's possible to see [...]
I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme. A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]
![[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time](https://www.mainstreetroi.com/wp-content/uploads/2018/12/Google-Ads-Case-Study-dos-320x202.jpg "[Google Ads Case Study] How to Increase Revenue & Decrease Cost at the Same Time")
