I recently had an interesting conversation with a business owner who wanted to start working on search engine optimization (SEO), but her husband (the other owner) didn't agree. This was one of those classic sales problems that I'm sure you're well aware of. The husband didn't see the value in SEO because currently all of [...]
You’ve likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions. The catch is that not every searcher uses the same keywords to find information on the Internet. Some [...]
This should give you an idea of my age. I’ll never forget how excited I was when Santa finally answered my brother’s and my wishes with a brand new Nintendo NES box. I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]
Are you burning through cash on Google Ads and not quite sure why? It could be because of one of these sneaky default settings… If you run a local business, you don't need millions of random, out-of-state clicks. You need ready-to-buy customers in your zip code. In this video, Phil Frost's AI clone breaks down [...]
Stop treating your LinkedIn ads like a cheesy sales pitch. This alone might be the reason why you're burning through your B2B marketing budget. In this video, we break down the three most common LinkedIn copywriting mistakes that ruin your ad performance and show you exactly how to fix them. Key Takeaways to Fix Your [...]
Stop ignoring your Google Business Profile. In 2026, if your profile isn't fully optimized, AI search engines are treating your small business like it doesn't even exist. If you want local customers to find you fast without burning your entire budget on ads, your Google Business Profile is your absolute best weapon. In this video, [...]
Are you posting on social media every single day and still not seeing growth? You might be hurting your reach without realizing it. In this video, we break down the ideal social media posting frequency, the best days to post, and the exact time slots that give you the highest chance of reaching more people. [...]
Remember the “Just Say No!” ad campaigns during the 80’s and 90’s to discourage children from using recreational drugs? The one comeback line that I’ll never forget is, “I’m not a chicken, you’re a turkey” which you can watch here and reminisce about those earlier years. While the intentions of this ad are good and [...]
I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
In this video from our Small Business Growth Formula webinar, we’re breaking down the "low-hanging fruit" of conversion rate optimization (CRO) to ensure you aren’t wasting your hard-earned traffic. We cover the essential tactics that turn web traffic into sales and leads. If you’ve ever wondered why visitors leave without calling or buying anything, this [...]
