Thanksgiving is one of my favorite holidays. It's not only because of the food (though I always enjoy my fair share of pumpkin pie and stuffing) but also because it's a holiday where people celebrate the gratitude they have for all the good things in their lives. Last year, I wrote an entire blog post about why [...]
Ask anyone here at Main Street ROI what comes to mind when talking about November, and inevitably the answer will be “Thanksgiving!” While everyone has different Thanksgiving traditions be it watching the Macy's Parade or afternoon football, there's no question that the biggest focus is placed on the food. Thanksgiving dinner is most definitely the kickoff [...]
To be #1 on Google. Isn't that every small business owner's dream? Ranking high in Google's search results is without a doubt one of the best ways to get traffic to your website and turn those visitors into customers. That's why making sure to focus on SEO as part of your digital marketing plan is [...]
Since August, we've been partnering with leaders in the digital marketing world to offer free webinars to our audiences as part of our Master Your Marketing series. In this series, marketing professionals are bringing insider tricks, stories and case studies designed to help you master different aspects of digital marketing and advertising. Our third webinar in [...]
It's hard to believe that we're nearing the end of 2017 already. With the business of the holidays looming just around the corner, it's important to start putting plans in place to set your business up for success in 2018. One way to do that is to make sure you're using Google Analytics. Google Analytics is [...]
Even though guest blogging is a two-way street, more often than not we hear advice from the blogger’s perspective on how they can make the most out of blogging with a third party. This is often fairly standard: bloggers will pitch topics that are relevant to that particular blog’s audience, follow their editorial guidelines, and [...]
Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series where we share actionable advice, tips, tricks and case studies designed to help you master different aspect of the digital marketing universe. Last month, SpyFu President and Founder Mike Roberts shared valuable lessons learned from their very own "down and [...]
To be blunt, Google doesn’t want to trust your website. It takes a lot of effort to convince Google that your site is a reliable resource for anything and in the meantime they continue to hunt for site issues in increasingly complex ways. One of the strongest ways to show Google that your site is [...]
The AdWords landscape as we know it is an ever-changing playground. Google strives to provide a better experience for the user and a more robust, effective way for advertisers to target and engage with their audiences. Main Street ROI, as always, has you covered with a roundup of some of the latest news and updates over [...]
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking [...]
