SEO is competitive because search engines are always seeking to deliver the best possible results for each query. Your site's structure, content and link profile are constantly being evaluated and compared to your peers in order for Google to ensure the most relevant content appears. For example, if you're a dentist in Rutland, Vermont, Google will constantly be comparing your [...]
SEO and content marketing go hand in hand, but what exactly is content marketing? People often have trouble understanding the difference between the two, especially if you're just starting out in the online marketing world. Content marketing should be an integral part of any SEO strategy. If you’re not factoring it in, then this is [...]
When I started my digital marketing career in 2006, I had a flip phone that couldn't connect to the Internet. I was able to bid and pay only $0.10 per click on Google and Yahoo for a lot of high volume, core keywords. Facebook didn't have an ad network. And retargeting advertising didn't exist. Now, [...]
Blogging remains a smart, affordable and manageable SEO strengthening strategy for small businesses. Smart, because a continuous flow of keyword focused content shows Google that your site is active and growing. Affordable, because written content is currently the most affordable content to purchase or create. Manageable, because this content should show off your small businesses expertise. In [...]
The digital marketing world is absolutely full of tools. So full, in fact, it's often quite hard to discern which tools are worth your time and which aren't. Below is the full list of Main Street ROI's technology stack, which we use for both ourselves and our clients. Each program or service is tried and tested. Read through to [...]
Santa knows the drill. With Sunday being the most important night of the whole year for him, you can be sure he is looking over his list and checking it twice. You may not be getting ready to deliver gifts worldwide, but you can give yourself the gift of a solid marketing strategy by making [...]
Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series. Once a month, we bring you digital marketing experts to share actionable advice, illuminating case studies, tips, and tricks to help you develop insight and skills around different aspects of marketing. Last month, we had the pleasure of hearing from Beth [...]
AdWords campaigns are a lot like baking. In baking, the vast majority of the work is done before you put anything in the oven. Baking requires preparing with exact measurements, temperatures, and times. With each of these prep elements, a subtle or accidental change can easily mess everything up. AdWords campaigns, like baking, rewards meticulous [...]
The duties and role of an AdWords specialist are very similar to that of a car mechanic. Yes, you heard that right. Your old trusty mechanic, with a rag in his back pocket, wrench in his hand and covered in oil from head to toe is pretty much exactly the same as the average AdWords [...]
Search Engine Optimization is and will always be a moving target. Each year search engines slightly change the way they work, rendering some strategies obsolete and making new strategies necessary. It's a bit like language with its constant iterative evolution. New words or phrases gain meaning and popularity, slowly becoming overused and distorted then inevitably discarded in favor [...]
