Tired of settling for pages 3, 4, or 5 or lower in Google's search rankings? Too many business owners don't vie for top-shelf rankings because they're intimidated by the competition. And let's face it -- small business owners can't match the budgets and metrics of the Walmarts, Targets, and Best Buys of the world. No [...]
Learn how to optimize images for SEO in this short video interview with Kyle. It's understandable to want impactful images on your site, but having too many heavy images on your website can slow it down. 1. Keep images to a minimum, avoiding unnecessary slideshows on homepages.2. Resize and crop images appropriately to fit the [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
When it comes to controversial topics in SEO, it’s hard to find anything that generates more heated discussion than link building. Over the years, Google has sent out a lot of mixed messages about link building, and the result is that SEO consultants have some very strong opinions about the subject. Controversy aside, there are [...]
Learn how to review your competitor's ads in Facebook in 2024. In this video snippet from a recent Facebook Ads webinar, Kelly covers the importance of understanding what your competitors are offering and how you can use a fantastic tool – the Facebook Ad Library – to gain valuable insights. Discover key metrics like social [...]
For about a year, my kids relentlessly asked for a dog, and my wife and I finally agreed to go look and get more information. Our plan was to see what kinds of dogs were available and how much they cost so that we'd be ready to buy one after we move into a bigger [...]
Discover how to find the right keywords for your business, ensuring you target the most relevant audience. 1. Start with a general assessment to identify primary keywords.2. Research competitors' websites and their keyword usage.3. Verify your assumptions by searching your chosen keywords on Google.4. Utilize tools like ATS to analyze search volume and explore variations.5. [...]
We're already a few weeks into the New Year, so it's time to buckle down and create your marketing plan for 2024 if you haven’t already. If you have writer's block, then this 4-step process will help you kick-start your planning. Before we dive in, I need to clear up an all too common misconception [...]
Google Ads search advertising can be one of the best investments for your business for 2 very good reasons: Highly targeted - Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time she's looking to buy. Low risk - [...]
Ready to create your first Facebook Ad? In this video, we walk you through: Setting up a new ad campaign in Meta Ads Manager Choosing the right objective and campaign type Understanding Facebook's automated suggestions Customizing your ad targeting, including demographics, interests, and behaviors Selecting the best ad format and creative Budgeting and scheduling for [...]
