When my son was just a few months old, I drove the family up from New York to a farm in Connecticut for a fall outing. Pumpkin patch, corn maze, the whole thing. We’d seen ads for it online and the photos looked great. The parking lot was packed. No question, this farm had traffic. [...]
When I was a kid, I loved jigsaw puzzles. Not the 50-piece ones with cartoon characters. The big ones. A thousand pieces, spread across the dining room table, the kind that took days to finish. The first thing I figured out: you always start with the edge pieces. Always. You find the corners, then the [...]
AI is everywhere right now. You’ve probably seen the headlines. Google, Meta, and other platforms are racing to roll out AI-powered tools for ads, search, content creation, and more. And yes, the tools are impressive. They can write ad copy, build campaigns, generate content, and even manage bidding and targeting. But if you’re running a [...]
Is your Facebook advertising strategy still aligned with 2024 standards? In the current landscape, traditional methods may lead to significant budget inefficiencies. Welcome to 2026, where Meta’s Andromeda algorithm has fundamentally redefined the marketplace. Today, success is no longer driven by manual interest targeting; your creative assets are your primary targeting mechanism. Key Strategic Insights: [...]
Are you posting every single day but still seeing zero return on investment (ROI)? With over 5.1 billion people on social media globally, the problem isn't the platforms, it's your strategy. In this video, we break down the exact 30-day social media action plan to help you stop wasting time and start turning your content [...]
Think about how you manage your money. If you have a retirement account, a 401(k), an IRA, or even just a savings plan, you probably don’t dump everything into one stock and hope for the best. You don’t pull all your money out every time the market dips. And you don’t expect to invest $500 [...]
My buddy Vlad is always looking at new golf drivers. Every few months, there’s a new one that promises to fix his slice. More forgiveness. Better alignment. Some new technology. Vlad reads the reviews, watches the videos, and buys it. The funny thing is, Vlad knows the driver isn’t going to fix anything. He knows [...]
I remember a few months after my son Emmett was born, my wife was disappointed that she couldn't finish a workout. This particular workout was quite easy for her before she was pregnant with Emmett. What do you think, would you expect my wife, or any other woman, to be back to her "pre-pregnancy" workouts [...]
If you’re like most small business owners, your business isn’t just how you make a living. It’s a passion and it probably feels like a part of you. Given this, it can be hard not to take negative reviews personally, which leads a lot of business owners to respond inappropriately. Don’t get mad, don’t be [...]
Where do you send people when they click on a Facebook or Google ad? Your homepage? Perhaps a page you already have set up for the service you’re advertising? While the latter is definitely better than the former, you might be surprised to learn that neither of these is ideal—you should direct people to a [...]
