Learn how to optimize your site for mobile SEO efficiently. With Google's shift to a mobile-first index, it's crucial to ensure your mobile site not only displays correctly but also offers the same content and user experience as your desktop version. In this video, we'll cover the essential steps to take, from manual verification of [...]
You're on vacation, walking around and exploring the sites, and suddenly get the urge for an ice cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice cream shops in the area. You choose a local ice [...]
Harnessing the full potential of Google Ads is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization, and a whole lot of [...]
Learn how to configure your Meta Ads ad schedule based on your industry and sales approach. For e-commerce businesses, running ads 24/7 might be beneficial since customers can make purchases anytime. However, for industries with longer sales cycles requiring personal interaction, consider scheduling ads when potential leads are available to engage. Tailoring your ad schedule [...]
Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]
Starting a blog is an excellent way to boost any small business—and it’s not just about SEO. There are many reasons to invest in blogging. Below, we discuss some of the most compelling reasons to start a blog for your business. 1. Blogging Is Fantastic for SEO Yes, we started this article by saying that [...]
Learn how to analyze your SEO performance with Google Analytics 4 at a high level. In this short video interview, Kyle breaks down the different types of traffic Google tracks, including direct, paid, referral, and organic (SEO) traffic. Additionally, it's important to integrate Google Search Console with GA4 in order to delve into individual page [...]
Millions of small businesses have harnessed the power of SEO in the last two decades and counting. It’s one of the few reliable ways to generate free traffic that remains stable over months and years. Just like any other skill or strategy, SEO comes with a learning curve, and that includes keyword cannibalization. Unaddressed, this [...]
Internal linking for SEO is one of the most important steps towards increasing your search results visibility. Regularly engaging in more internal linking on your site improves your site’s topical relevance and enhances the experience for your readers, too. This blog post offers a detailed look into what internal linking is, why it’s important, how [...]
Learn how to effectively integrate Facebook ads into your marketing strategy! In this video, we explore various methods such as targeting your email list, leveraging special events, and utilizing Facebook Messenger ads to engage with your audience directly. With billions of users on Facebook, it's a powerful platform for businesses to reach their prospects. Watch [...]
