How to Find if Your Pages Are Indexed by Google

Ensuring your pages are properly indexed is a fundamental step in improving your website's SEO. The first place to check is Google Search Console, which is a great resource for submitting your sitemap and determining if there are issues with any of your pages. The second place to check is on Google itself via a [...]

By |August 10th, 2023|Categories: Search Engine Optimization, SEO|

3 Steps to Improve Your Website Conversion Rates

If you want to generate more sales from your digital marketing, then you only have two options... First, the most common option is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you'll likely double your sales.  Intuitively, this makes sense and is [...]

Crucial Google Analytics 4 Default Settings Changes

Change these 5 settings in Google Analytics 4 (GA4)! If you don’t make these changes, then your Google Analytics 4 account won’t show data as accurately as it could, which may lead to some missed revenue opportunities. The key default settings to change are: 1) Adjust session timeout2) List unwanted referrals3) Configure your domains (a.k.a. [...]

By |August 10th, 2023|Categories: Tracking and Analytics|

The #1 Google Ads Metric That Determines Your Long-Term Success

With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign's success or failure?  It's hard to believe, but it's true.  If this one data point is superior to your competitors then you will dominate your market. Can you guess which one?  Is [...]

Use Search Intent to Guide Your SEO Strategy

Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword?  You can't do any worse than that right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]

How to Run Google Ads in Your Local Community

If you're running Google Ads to get foot traffic to your business, then there are a few different ways to optimize for the best performance. Using location targeting, location extensions, and dynamic location insertion are all great tools to improve local targeting and help people find your local business. When selecting your location targeting, think [...]

What Is Duplicate Content In SEO? How to Find It and Fix It

Duplicate content is when a webpage or piece of content has the same (or substantially similar) wording as another page on your website. This is bad for your SEO, because Google won’t be able to understand which version of that content is the original one or most relevant to a user searching for it. Duplicate [...]

By |July 28th, 2023|Categories: SEO|

How to Edit a Page to Improve its Ranking for a Target Keyword

In this video, we will take a look at how to edit a webpage to improve its rankings for a target keyword to increase your website’s visibility in search. Implementing these simple SEO strategies on your most important pages is likely to result in a boost in keyword rankings, organic traffic, and sales. If you [...]

By |July 28th, 2023|Categories: Search Engine Optimization, SEO|

What Are Long-Tail Keywords: How to Find Them and Use Them for SEO

You've likely heard before that keyword research is an important part of SEO. Keywords are the words or phrases that potential customers type into search engines like Google to find websites and content that answer their questions.  The catch is that not every searcher uses the same keywords to find information on the Internet. Some [...]

By |July 27th, 2023|Categories: Content Marketing, SEO|

Top Google Ads Mistakes: Display Network for Search Campaigns

Opting Google Ads search campaigns into the Google Display Network is generally never recommended, despite appearing in the "Recommendations" tab frequently. This can be configured in the campaign settings menu. If you would still like to test serving search ads on the Google Display Network, then you can review performance by adding the "Network (with [...]

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